Intec Micros has bagged UK distribution rights for Samsung’s B2B Compute portfolio in a move its CEO says shows “how far we’ve come”.
Samsung has appointed the Birmingham-based distributor to carry its Galaxy Book and Chromebook business laptops.
It’s the second tweak Samsung has made to its UK distribution line-up in as many months after the Korean giant in January expanded its relationship with Ingram Micro UK to include its mobile range.
Talking to IT Channel Oxygen, Intec CEO John Hayes-Warren stressed Intec’s appointment is not connected to recent events at Exertis UK.
Instead, Intec was brought in to do a “very specific job” in the SMB space, he claimed.
“We’ve built capability where we can bring use cases back to them and increase penetration through selling that whole ecosystem – we don’t just put products out onto feeds and try and sell volume,” said Hayes-Warren, who joined as CEO in October 2024.
“We try and sell the solutions. That’s why I’ve built a pre-sales team and services team that can deliver things like device as a service – do the good bits of distribution, but also deliver that service depth.”
“We’re morphing into a services-led distributor”
Despite its roots as a broker, Chiltern Capital-backed Intec has in recent years morphed into a networking and connectivity-focused VAD whose authorised brands include Ubiquiti and Netgear.
Samsung represents Intec’s first headline signing in the end-user computing space.
“Intec was part distributor, part brokerage; now we’re a full distributor. And I think [the Samsung appointment] is a good marker as a brand as to how far we’ve come,” Hayes-Warren said.
“What we’re doing with Ubiquiti is feeding back to them exactly which markets those projects are landing into and what the use cases are, and that enables their development.
“It’s not how many units are shipped, it’s about where it’s actually landing.
“And that’s what we’re going to be doing for Samsung.”
Ranking 23rd in Oxygen Must-Know Distributors and Marketplaces 2025, Intec saw calendar 2024 revenues hit £71.7m.
“People term it value-added distribution, but I think we’re probably morphing into a bit more of a market/services-led distributor,” Hayes-Warren concluded.
Doug Woodburn is editor of IT Channel Oxygen
