Role: CEO, European Electronique
What’s been your business high point of the last 12 months?
Winning several key enterprise clients while successfully shifting more of our revenue into managed services and recurring contracts.
Name one thing your company is looking to achieve in 2026?
To accelerate our transition into a services-led business with strong recurring revenue and deeper strategic customer partnerships.
What keeps you awake at night as a partner leader?
Maintaining margin and differentiation in an increasingly competitive market while keeping pace with rapid vendor and technology change.
Is AI being over-hyped?
Yes and no – there’s hype around the buzz, but the productivity and automation gains are very real when applied pragmatically.
What’s been your most successful internal AI project to date, and why?
Deploying AI-driven quote and proposal automation, which has reduced turnaround time significantly and improved win rates through faster customer response.
Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?
A major consolidation wave, which has already started, will reshape the UK IT channel over the next five years. Rising compliance costs, AI-driven automation, and growing technical complexity will favour fewer, larger partners with deep technical expertise, strong managed services, and vertical specialisation. Success will be driven not by product volume, but by the ability to combine IP, services and industry knowledge to solve business problems.
Which tech gizmo could you not function without?
Although not be a traditional “gizmo”, I would choose an AI platform such as ChatGPT and Claude, these have become my researchers, editors, sounding boards and occasional devil’s advocate. Running a technology business means navigating commercial, technical, legal and strategic challenges and these platforms help me analyse information, refine ideas and make better-informed decisions. They are one of the most useful tools I’ve ever used.
Which three famous people, dead or alive, would you invite to a dinner party?
I would invite Dario and Daniela Amodei of Anthropic, alongside Sam Altman of OpenAI, for a fascinating discussion on AI’s future, national security, and control of powerful systems. Their contrasting views on corporate responsibility, government oversight, and ethical AI would make for a lively, thought-provoking evening.
If you had a warning label, what would it say
This is the response from my PA; I think she’s trying to be diplomatic!!
“High Performance – Zero Latency!”
Which tech figurehead has impressed you most this year, and why?
Jensen Huang, because he has shown that AI’s progress depends as much on infrastructure as on models. His long-term vision and focus on innovation have helped transform NVIDIA from a graphics specialist into a cornerstone of modern computing and the AI economy.
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