Role: CEO, Flotek
What’s been your business high point of the last 12 months?
Seeing the different businesses and people we have brought together increasingly operate as one Flotek. Growth matters but seeing a wider team genuinely buy into the same standards and ambition is the real high point.
Name one thing your company is looking to achieve in 2026
Make Ai and automation practical for more small and medium-sized businesses. There’s plenty of noise around it, so our job is to turn that into simpler processes, better customer experiences and meaningful time saved.
What keeps you awake at night as a partner leader?
Making sure growth never comes at the expense of the service, culture and accountability that got us here. It’s easy to add scale; keeping things personal as you do it takes more work.
Is AI being over-hyped?
Some of it is, definitely. Ai is hugely important, but it only earns its place when it solves a real problem, removes friction or helps people do better work.
What’s been your most successful internal AI project to date, and why?
Building the Ai-led call analytics and scoring platform that turns conversations into useful coaching and insight. It gives managers a far clearer picture of customer experience and performance than a handful of manually reviewed calls ever could.
Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?
Data sovereignty will become one of the biggest differentiators in the channel. As Ai becomes more embedded in everyday business, customers will look far more closely at where their data sits, who can access it and whether they truly remain in control of it.
Which tech gizmo, hardware or software, could you not function without?
Strictly speaking, he’s neither ‘a gizmo’, hardware or software, but our new in-house developer Kevin James is a genius. Having someone who can turn a good idea into something real at pace is becoming pretty indispensable.
Which three famous people, dead or alive, would you invite to a dinner party?
Sir Alex Ferguson, Steve Jobs and Anthony Bourdain. Leadership, obsession with excellence and a decent dinner conversation feels like a strong combination.
If you had a warning label, what would it say?
‘Straight talking. Minimal filter. Usually speaks with good intentions.’
Which tech figurehead has impressed you the most this year, and why?
Matthew Riley. The scale he has built across the UK communications and IT market is remarkable, but what impresses me most is his continued appetite to think bigger, move quickly and back the opportunities he sees in the channel.
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