4. Long-term targets in the long grass
The IT industry has “made a huge mistake” by favouring meaningless, long-term sustainability targets over short-term action, Canalys Founder Steve Brazier asserted in October.
In his opening keynote at Canalys Forums EMEA in Berlin, Brazier urged those present to set short-term goals on ESG, “whatever the consultants tell you”.
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While setting 2050 net zero targets may be commendable and indeed necessary, without accompanying short-term action it amounts to kicking the can down the road to future leaders, Brazier intimated.
“We’ve made a huge mistake, which is that all the big companies now have to write corporate sustainability reports [where they] make 20-year projections about how their businesses develop,” the Informa Fellow said.
“We don’t know if our businesses will exist in three years or five years.”
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