UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Indepth

SEP2 CEO: ‘We’re really pushing ourselves this year’

Paul Starr reveals MSSP is targeting 35% growth this year

Doug Woodburn by Doug Woodburn
7 April 2026
in Indepth
SEP2 Paul Starr

Paul Starr. Image credit: Chenying Cannell

Share on LinkedinShare on Twitter

Having ranked 12th in Fast-Growth 50 2026, SEP2 is targeting 35% growth this year, CEO Paul Starr tells us….

Download Fast-Growth 50 2026 here to see who else made the cut.

What’s the story behind SEP2’s inception?

It was started by three friends. We’d worked together for many years.

At the time, we felt there was very little value being shown to customers, and it was about changing that. The services industry, especially in cyber security, needed someone to really challenge it, show value, and give customers the best security, rather than just reselling solutions and ultimately margin stealing.

That’s a culture and ethos we’ve kept with us all the way up until our tenth birthday.

What does SEP2 look like today in terms of size and focus?

As of last week, we hit 104 staff.

We’re targeting ourselves with 35% revenue growth this year. We’ve averaged out at about 30% over the last two to three years, so we’re going for a bit of a step up this year to really push ourselves.

We see ourselves as an out-and-out MSSP. We only want to be doing cyber security, so we partner with other organisations for digital transformation, workspace, or 365 migrations, as opposed to diversifying.

The business is focused on MDR and EDR services. It’s very much about providing the best 24/7 service to our customers. And we do it all from the UK – we don’t offshore or outsource.

The analysts say the cyber market is growing at around 10%. How have you been able to outpace that?

There are a lot of partners out there that aren’t as evolved as we are.

To what extent do you see things like Claude Code Security as a potential threat to partners like you?

We don’t necessarily see it as a threat. It will be a disrupter.

People who use it might get into sticky situations if they rely on it too much. It’s about trying to get that balance.

We were a very earlier adopter in AI. We’re using AI both in our processes, and in code writing and optimisation. But we know it’s not that utopia yet, where we can just go and tell it to do something and we’re fully protected.

It’s about optimising it the best we can, as opposed to seeing it as something that’s going to make us obsolete.

Who are your key vendors?

Google, Google Wiz and Check Point are huge partners for us.

What is your customer sweet spot?

Our sweet spot is probably that medium size of customer, but everybody needs cyber security. We’ve tried to build our services so they can be scalable. Whether you’ve got 50 users or hundreds, we want to be able to service everybody.

What are your long-term ambitions for SEP2 now you’re ten years in?

It’s always worth being aware of what’s out there.

The three directors are as passionate about this business ten years on as we were when we started it. We have a lot to give. We’re not the oldest, but we’re not spring chickens either anymore – but we’ve got a huge amount of passion for our industry and our company.

Whatever happens in the next few years, we’re really focused on driving that forward.

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    ‘More channel leaders will lose their jobs this year than ever before’ – recruiter
  • Doug Woodburn
    Oxygen 250 2026 dinner: UK channel partners expect components drought to last until 2030
  • Doug Woodburn
    ‘The ultimate priority is communication’ – HP UK boss on supply chain shortage
  • Doug Woodburn
    Kaseya vs Slide: Court dismisses trade secret claim, 2027 trial date remains
Tags: SEP2
Previous Post

BestPath MD: ‘People always say, “you’ve done it the wrong way around”‘

Next Post

Converge UK returns to independent ownership via Inspirit carve-out

Related Posts

Oxygen 250 2026 dinner - Sarah Shields, Computacenter
Tech trends

Oxygen 250 2026 dinner: UK channel partners expect components drought to last until 2030

23 April 2026
Top 9 UK channel partner name changes of the 2020s
Business

Top 9 UK channel partner name changes of the 2020s

22 April 2026
Michael Fass, Slide
Big Interview

Slide CEO on EMEA expansion, UK datacentre U-turn and ‘bringing back the magic’ for MSPs

20 April 2026
Ruth Kennedy, TalkTalk Business
Big Interview

TalkTalk Business CEO on TalkTalk separation, IT M&A plans and competing with Focus, Daisy and Wavenet

17 April 2026
‘Not doomsday’ – What do MSSPs REALLY make of Claude Mythos?
AI

‘Not doomsday’ – What do MSSPs REALLY make of Claude Mythos?

16 April 2026
9 channel partner leaders reveal which competitor they most respect, and why
Partner

9 channel partner leaders reveal which competitor they most respect, and why

14 April 2026
Closing the Loop founder Joost de Kluijver with the GSMA’s Sianne Ryder
Sustainability

Channel urged to target ‘light-green’ customers

9 April 2026
Nicholas Bridgeman, BestPath
Indepth

BestPath MD: ‘People always say, “you’ve done it the wrong way around”‘

7 April 2026
Next Post
Converge Technology Solutions

Converge UK returns to independent ownership via Inspirit carve-out

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen