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11 biggest UK VAR and MSP acquisitions of 2025 so far

Which partner acquisitions and ownership changes lit up the channel in H1?

Oxygen staff by Oxygen staff
3 July 2025
in News, Indepth, M&A, Partner
11 biggest UK VAR and MSP acquisitions of 2025 so far
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2. Daisy

Matthe Riley Daisy, Wikimedia Commons
By GuidingHands65 – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=43328864

Size: £220m revenue

Acquirer: Virgin Media O2 Business

When: May

Rationale

Is Daisy really a VAR/MSP? Most would say ‘no’ since it sold its Daisy Corporate Services business to Wavenet last year.

But as it ranked 11th in Oxygen 250 2025, we’ve chosen to include the comms player in this rundown following its decision to merge with larger peer Virgin Media O2 Business.

Boasting combined revenues of £1.4bn, the newly formed B2B company will be second behind only BT in the UK telecoms market by size. Virgin Media O2 and Daisy will own 70% and 30% of the company, respectively.

Daisy Group Founder Matthew Riley will be Chairman, with Virgin Media O2 Business MD Jo Bertram serving as CEO.

What they said

“I thought it was an opportunity. So as ever, being an entrepreneur, I just asked the questions, ‘would you sell it?’ ‘Would you want to merge?’ ‘Is it something we can do together?,” Riley said of the Virgin Media O2 deal in an interview with Business Cloud.

Noteworthy nugget

The combined company will have an ownership split of 70% Virgin Media O2 and 30% Daisy Group.

Which acquisition was bigger? See final page…

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