Social value is becoming a powerful tool for channel players to differentiate themselves, attract top talent, and drive revenue growth.
That’s the message of the latest ESG Unwrapped report from technology services company, Nebula Global Services.
In the report, five experts from across the channel give their top tips on how channel players can best get started on integrating social value into an ESG strategy.
Here’s what they said:
Kelly White, Chief People Officer, Natilik
“Don’t overthink it. It’s easy to become overwhelmed, but starting small means companies can still make a huge difference. Look locally, find a school, a charity or an organisation that means something to the people in your teams and encourage them to lead the way to see how you can work together.”
Richard Eglon, CMO at Nebula
“Being proactive in driving social value enables companies to work in collaboration with their customers and channel partners on projects that align to both companies’ cultures. This transforms a sales transaction into a strategic partnership, and makes both parties more intrinsic to one another, boosting customer loyalty and driving new revenue opportunities.”
Zoe Chatley, founder, The Channel Recruiter
“Listen to your staff to understand and help you develop a social responsibility and value plan. Ask them what support they need, what courses they want to go on and what career progression would they like to see. Also, start-up mini councils or groups for active outreach with local charities, make people feel good about themselves and about working for you.”
Yvonne Matzk, CEO and founder, The Channel Community
“Use the Employer Index to get some guidance on the questions to survey your teams. By collecting this data, you can get to know the demographic of your employees and understand, subtly, with whom and where you might need to focus your support.”
Lyndsey Charlton, formerly COO at Daisy Corporate Services
“Find a cause that means something to your business and treat ESG and social value as part of your culture – it can’t just be left up to one or two people. We all have a responsibility as businesses to try and right some wrongs and help mitigate and improve our impact on the world.”
All five agreed that integrating social value into an ESG strategy not only bolsters community engagement and ethical supplier practices but also delivers tangible business benefits.
In particular, the experts stated that embracing social value enhances brand reputation, creates new revenue streams, and entices the next generation of talent, who are eager to work for purpose-driven companies.
This article was produced in association with Nebula Global Services and is classified as partner content. What is partner content? See more here.
