Crowdstrike claims it has become the first cybersecurity vendor to sell more than $1bn of software through AWS Marketplace.
Its announcement came just as analyst Forrester released a report claiming that channel partners selling via AWS’ digital catalogue stand to close deals faster, boost sales and make significant RoI.
Crowdstrike has seen “tremendous market demand” from businesses and partners looking for “faster, frictionless purchase paths where the Falcon platform is integrated into cloud consumption priorities”, its Chief Business Officer Daniel Bernard said.
Hyper growth and bigger deals
AWS Marketplace is a digital catalogue designed to make it easy for users to find, test, buy, and deploy software that runs on AWS.
Although hyperscaler marketplaces have been viewed in some quarters as a potential channel threat, their momentum will increasingly hinge on partners, Canalys recently asserted.
Selling via the AWS marketplace will net partners a 234% ROI and allow them to close deals 50% faster, the Forrester research claimed, meanwhile.
Crowdstrike breached the $1bn sales barrier less than six years after launching on AWS Marketplace in November 2017. To put that in context, its total sales hit $2.2bn in its latest year.
Since then, the vendor said it has enjoyed a 3,000%-plus CAGR in sales through the platform, generating 4,850 transactions in total. Those transactions are, on average, some 140% larger than in its other go-to-market channels, it claimed.
“Our early work with AWS Marketplace as well as end-to-end execution across product and go-to-market – aligning customer, reseller, ISV, CrowdStrike, and AWS – is a differentiated example of modern software supply chain success,” Bernard stated.
Chris Grusz, Managing Director Technology Partnerships at AWS, added: “The AWS Marketplace was created to make it easier for customers to access the technologies they need to innovate and scale their businesses.
“AWS is committed to supporting third-party solutions that help companies grow their business in the cloud, and this milestone shows CrowdStrike’s commitment to delivering customer-centric solutions.”
