West Ham United has turned to AWS and Crayon to help it develop an AI-powered football scouting platform.
Hailed by the trio as a Premier League first, the move aims to support the recruitment of future world-class talent for West Ham’s First Team and Academy.
The platform is designed to “empower scouts with best-in-class data, providing an extra layer of knowledge to further allow them to make evidence-led decisions on talent identification and recruitment, alongside traditional scouting practices”.
It will integrate AI, machine learning and generative AI capabilities using Amazon SageMaker and Amazon Bedrock.
This will supply West Ham United with the ability to gather, analyse, benchmark and compare player data from across the world to make data-backed recruitment and talent identification decisions, the trio claim.
“Building on successful AI projects in the German Bundesliga, we are committed to pushing the boundaries of what this technology can achieve,” stated Tim Ellefsen, VP of Public Cloud at Crayon.
“Leveraging data as a key competitive advantage means that this AI-powered scouting tool will revolutionise the way football talent is scouted and evaluated, delivering unmatched accuracy and efficiency to the process.”
“The platform we are developing using AI and machine learning builds comprehensive models to evaluate players across multiple dimensions – performance, playing style, team dynamics, age, experience, and financial fit – ensuring recruitment aligns with team goals,” added Maximilian Hahn, Head of Technical Recruitment & Analysis at West Ham United.
