“AI success isn’t a technical challenge, it’s a people one”

Samantha Kinstrey, Co-Founder and Director, The Inform Team
The findings really resonate with what we’re seeing on the ground.
Confidence drives value. Users who felt more familiar with Copilot saved more time, were more satisfied and saw greater impact. It backs up what we see every day: the tech is powerful, but it is behaviour change that unlocks the real value.
The study makes one thing clear, time savings didn’t happen by chance. They came from upfront clarity, hands-on experience and ongoing support. That’s where we come in.
If the public sector wants to get the most from Copilot, it can’t just be about rolling out licences. It has to be about trust, confidence and capability.
We’re glad to see this study validating something we’ve long believed: AI success isn’t a technical challenge, it’s a people one.
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