Assurestor can help partners protect more environments than any other provider, its MD has asserted following its move to add HYCU to its stack.
The channel-only, cloud-based back-up and recovery specialist earlier this month unveiled two new services powered by HYCU, boosting the number of environments it can protect to over 125.
Talking to IT Channel Oxygen, Assurestor MD Jason Reid said this gives it the whip hand among partners against what is a fraught technology backdrop.
“Assurestor can protect more source environments than any other provider in the world, and I can say that without any smoke and mirrors,” he said.
“This is going to make us a lot more appealing to [partners] that are figuring out how to deliver data protection when what they’ve got to protect is literally changing month to month.
“How can they ensure their data protection revenue is retained? With Assurestor, we can do that – I don’t think there’s an environment we couldn’t protect.”
Working exclusively through around 60 partners, Assurestor has operated a 100% channel model since it was founded in 2012.
Reid characterised the UK-based outfit as “your friendly neighbourhood channel service provider”.
“It makes us really stand out”
The HYCU relationship means Assurestor can protect an additional 103 environments, propelling the total to above 125, Reid confirmed.
“What really makes us stand out is that most other providers who do what Assurestor does back a single horse – they’ll go down the path of one or maybe two technology stacks,” he said.
“With HYCU, we’ve now got five or six different technology stacks we utilise for the data protection and data resilience services we deliver today.”
Why is this important for partners?
“You’ve got a whole wealth of end users pivoting away from Broadcom and [working out] how to ensure they don’t get into the same position of being pinned against a goliath,” Reid responded.
“MSPs and resellers have got a lot to deal with because their end users don’t know what it’s going to look like next year, let alone longer term.
“Who do they back? Do they back Rubrik? Do they go to Commvault? Acronis? Datto? As soon as they do that, they’re tying their hands on what they can protect.
“With Assurestor, our go to market is to pick the best-of-breed technology to run our platforms, and then we front that with our own in-house IP.
“With us, partners don’t have to change the relationship, the commercial model or support channel, and can pivot to any platform that suits their end-user use case.”
Partners can learn more about the two new HYCU platforms in a webinar on 19 February (see here).
“We live and breathe back up and recovery”
Although HYCU does sell via the channel, partners would have to build the infrastructure its software sits on, Reid said.
“If you go back a decade, most of the resellers that were starting to get into the MSP landscape were very hands on. They liked the flashing lights, and wanted to own and control it,” Reid said.
“Today, we tend to see MSPs and resellers are much more akin to, ‘I would like to consume a SKU that has a buy price, a sell price, and that I can make margin on’.
“They only need that one relationship with us, and we take away all the technical debt that typically comes with building and running a platform that these days, MSPs and resellers tend to be less interested in.
“We live and breathe back up and recovery.”
Having last year standardised to a single data centre supplier in the shape of Equinix, Assurestor is set to open a new Basingstoke office in 2026.
The move is designed to foster collaborative, ad-hoc discussions with partners, Reid said.
Assurestor’s focus on partner and customer satisfaction forms a second USP alongside the breadth of environments it can support, according to Reid.
“We’re not so big that partners are going to be behind a wall of red tape,” he explained.
“We ensure that every technology solution partners take from Assurestor delivers everything it promises, and never lets them down.”
This article was produced in association with Assurestor and is classified as partner content. What is partner content? See more here.
