Generative AI will be either the scourge or saviour of IT channel marketing pros, depending on who you listen to.
With the GA of Microsoft Copilot in January taking GenAI mainstream, how can marketing leaders at IT solutions providers and vendors ensure they end up on the right side of this equation? And how do you harness GenAI’s full potential, without falling foul of all the accompanying risks?
In this special video interview, IT Channel Oxygen is joined by two marketing experts who have been through the journey themselves. They have also advised and supported clients on how they can best leverage GenAI within their marketing activities.
“We do have some good news,” Zoe Bevis, Client Services Director, Revere Agency says during the interview.
“In actual fact, the message comes around AI being your ally.”
Also on the call is Chris Scott Chief Digital Officer at Revere Agency.
Tune in to find out how much difference GenAI can really make to your marketing strategy.
This article was produced in association with Revere Agency and is classified as partner content. What is partner content? See more here.
