What The Experts Say
Marketing vanity metrics are so 2024. Do this instead
Louise Mahrra issues a marketing leadership reality check
UK tech sector can use US DEI backlash to its benefit
Recent events provide opportunity for UK tech sector to "reaffirm its commitment to DEI", Angela Harding argues
Foxit: We need the UK channel’s help to crack £2.4bn market
Foxit reveals plans to target UK's £2.4bn document management and e-signature market via the channel
DeepSeek AI – a wake up call for the industry?
Computacenter's Rob Selby ponders whether the emerging Chinese AI company is more than just hype
Why ‘pay-as-you-go’ will bring in the dough in 2025
Consumption-based models are a win-win scenario for IT service providers, Richard Eglon argues
Technimove on what the future holds for the modern data centre
Technimove's Dave Phillips and Gareth Meyer give their top tips for businesses navigating the complexities of modern data centre operations
GenAI – what’s really going on in the UK market?
VARs and regional SIs are "not doing as much as you may suspect" on GenAI, Datatonic's David Kress argues
The 95:5 rule of marketing: Rethinking growth in the IT channel
Don't fixate on the 5% of B2B buyers who are ready to buy now, Louise Mahrra counsels
7 ways social value can drive profit with purpose
“Business can be a significant force for good. And not just because it’s the right thing to do. It’s also the right thing for the business itself. So,...
5 ways to shift your marketing strategy from fluff to force
Align with business goals, embrace failure and build trust through data, Louise Mahrra urges
