A vendor boss is honouring a former colleague who took his own life with a charity football match featuring Danny Dyer.
Exabeam’s Gary Read is aiming to raise £10,000 for men’s mental health through the event, which will take place at Swindon Town’s County Ground on Sunday 3 May 2026.
It follows the tragic death of Steven Bailey, who worked with Read at Logitech between 2008 and 2010.
Among the shirt sponsors are marketing agency Archer Agency, which is run by Gemma Telford, and Exabeam itself.
“Gary and Steve had stayed mates all this time,” Gemma Telford, Founder of Archer Agency, told IT Channel Oxygen.
“Then last summer, Steve took his own life. He was only 47, married with a family and is so often the case, no-one knew there was anything on his mind or troubling him.”
The match will feature a string of celebrities including Danny Dyer, Olly Murs, Daniel O’Reilly, Mc Harvey, Tom Zanetti, Cole Anderson and Mashtag.
Read, who is UK&I Sales Director – Channel at Exabeam, told us his goal is to sell 2,000 tickets or more.
All proceeds go to Daniel O’Reilly’s (Dapper Laughs) M.A.T.E charity – an online Facebook community of around 64,000 members offering anonymous support, shared experiences, and counselling service.
Tickets for the match are now on sale here.
