UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

‘GenAI, Windows 11 and Poly ‘create great springboard for partners’ – new HP UK MD Sawyer

Neil Sawyer highlights 2024 partner opportunities in first interview since taking top job

Doug Woodburn by Doug Woodburn
22 January 2024
in Big Interview
Neil Sawyer, HP

Neil Sawyer, HP

Share on LinkedinShare on Twitter

The combination of generative AI, Windows 11 refresh and HP’s Poly acquisition will “create a great springboard” for HP’s channel partners, Neil Sawyer has asserted in his first interview as UK&I MD.

Sawyer was put in charge of HP’s UK&I operation in November, five months after rejoining the PC and print vendor from Lenovo.

In his first interview since taking the reins, Sawyer claimed “we’re at the point where we’re ushering in a new era of computing”.

Canalys recently forecast that 60% of PCs shipped by 2027 will be AI-capable, with HP earlier this month unveiling its new AI-powered Spectre x360 laptops at CES.

“A lot of people will say that generative AI brings the personal back into personal computing, and that it’s going to redesign how we interact and live with technology, as users, but also businesses,” Sawyer told IT Channel Oxygen.

“I think there’s a great opportunity for our channel community to look at end-user compute and define a strong proposition that’s oriented around key areas like generative AI.”

Sawyer added: “We have a big opportunity for growth outside of that in terms of some of the Microsoft Windows 11 programmes that will no doubt be accelerating over the next year or two.

“On top of that we’ve got a huge opportunity with our acquisition of Poly to accelerate the conversations and the business growth with our partners around collaboration and hybrid office, and mobile working as well.

“If you look at the next five-10 years, all of those themes provide a great springboard for our channel partners with HP.”

Amping up Amplify

Sawyer was talking to IT Channel Oxygen ahead of the global HP Amplify Partner Conference 2024 in March.

GenAI will unsurprisingly be a key theme at the event, Sawyer said, alongside what HP is doing to enable partners around services, and investments in its Amplify partner programme.

Enrique Lores, HP
HP CEO Enrique Lores

“Partners do a brilliant job of not just delivering technology into the hands of customers, but also supporting them. With HP’s Workforce Solutions division, we’re putting a lot of investment into channel partner-oriented services so they can expand on a global or domestic basis, or deliver certain specialist expertise,” he explained.

“Sustainability continues to be a big part of what we stand for within our partner engagement, and you’ll hear much more about what we’re doing in the Amplify programme space.”

Sawyer first joined HP as a 20-year-old and had an opportunity to return to the vendor in June 2023 as Global Head of Print Strategy.

“Over time there were some adjustments to the leadership structure in our North Western Europe business, and there was also a decision to have a full-time UK&I MD role. That role didn’t exist previously, until approximately six months into my rejoining of HP,” Sawyer stressed.

He concluded: “I don’t take this position lightly. Respecting those who work in the industry, whether that’s competition or partners or customers, is important.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘CSI gets us to top of food chain’ – Park Place exec
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘It’s verging on too much’ – Softcat, Natilik and Computacenter leaders swap personal branding tips
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘It won’t offend anyone’ – TD Synnex sales boss highlights unexpected star vendor and SMB push
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    Datatonic CEO on second acquisition, Google commitment and ‘fresh-smelling consultants’
Tags: featuredHP
Previous Post

Westcon-Comstor buys UK AWS consultancy, hails ‘new pillar of growth strategy’

Next Post

Oxygen 250 2024

Related Posts

David Cramer, Park Place with HQ
Big Interview

‘CSI gets us to top of food chain’ – Park Place exec

9 May 2025
CDW's UK SOC
Partner

CDW toasts UK PC refresh success in market-busting Q1

8 May 2025
Michelle Senecal de Fonseca, Redcentric
People Moves

Former Citrix exec to head up £170m-revenue MSP

7 May 2025
Exclusive: Econocom acquires assets of fallen AV integrator Smartcomm
M&A

Exclusive: Econocom acquires assets of fallen AV integrator Smartcomm

7 May 2025
Alan Watkins, CSI
M&A

£50m-revenue IBM partner CSI sells up

6 May 2025
Nicole Dezen, Microsoft
AI

Microsoft unleashes CSP goodies, claims 70% of incentives now geared to SME partners

3 May 2025
Joyce Mullen, Insight
Partner

Insight’s hardware business back from dead as CEO declares ‘reasons for optimism’

1 May 2025
8 magic moments as Mike Norris marks 30 years as Computacenter CEO
Partner

‘Encouraging start’ – Computacenter chirpy in Q1 update

1 May 2025
Next Post
Oxygen 250 2024

Oxygen 250 2024

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen