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Home Tech trends

Q&A with Ancoris’ Andre Azevedo

CEO of the 191st-ranked Google partner on his GenAI plans

Oxygen staff by Oxygen staff
25 January 2024
in Tech trends
Andre Azevedo, Ancoris

Andre Azevedo, Ancoris

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You launched a dedicated GenAI practice in June. Why?

We actually ringfenced some of the technical team to work just on rapid prototyping for customers.

This is the most important thing that none of the Google dedicated partners were doing, and are still not doing from what I can tell. People need to see it. You need to show people something.

In the last four or five months we’ve got close to £1m in services revenue just from the GenAI initiative.

View Oxygen 250

How has the business evolved since you became CEO in 2021?

We’ve gone from being a Google Workspace-focused business to now having 75-80% of our revenue from GCP and GCP-enabled practices.

In the year to July 2021 we did £16m revenue. We did £22m in 2022 and then £30m in the year to July 2023. 2023 has been tough – we’re still growing but probably not as much as we wanted to. But I think the GenAI world is going to give us a little bit of a boost.

Your fellow Google partners CTS and Appsbroker recently merged, with the latter saying it needed more scale to compete with the global SIs. Is scale an issue for Ancoris?

Where we are different from Appsbroker and CTS – and this is not right or wrong – is they still both do a lot of GCP infrastructure work. The bulk of what we do is around data and primarily software engineering. The infrastructure is getting commoditised. The software engineering side is what brings everything together.

It’s the right thing for them to create a bigger infrastructure, GCP organisation. For us, being boutique is about being specialised on building these AI-native software and data platforms. We do infrastructure as a result of that, rather than leading on infrastructure.

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