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Top 10 biggest channel partner stories of 2025 so far…

From AI rebrands and anniversaries to blockbuster M&A moves, which VAR and MSP stories have stolen the show?

Oxygen staff by Oxygen staff
11 August 2025
in Partner, Indepth
Top 10 biggest channel partner stories of 2025 so far…
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1. SoftwareOne and Crayon’s colourful combination

Crayon CEO Melissa Mulholland and SoftwareOne CEO Raphael Erb

This year’s blockbuster channel partner merger claims top spot in this countdown.

Having originally announced their intention to form a 13,000-employee software licensing giant back in December, SoftwareOne and Crayon completed their nuptials on 2 July.

Switzerland-based SoftwareOne had snubbed several private equity approaches before changing tack and agreeing to acquire its slightly smaller, Norway-headquartered rival.

Microsoft’s decision to aggressively slash Enterprise Agreement fees from January – which SoftwareOne CEO Raphael Erb recently characterised as a “headwind” – was seen by some as a pivotal factor behind the duo’s merger.

Together, the two firms boast gross billings of around 15.8bn Swiss francs ($17.7bn), drawing approximately 70% of revenues from Microsoft.

“Based on our combined global footprint, enhanced offering and deep partner relationships, we will be excellently positioned to capitalise on the large, fast-growing market of software, cloud, data and AI,” Erb stated.

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