2. Channel partners restyle themselves for AI era
When? July
2025 has seen some big channel partners restyle themselves as AI services and solutions companies.
Insight got the ball rolling by rebranding itself as an ‘AI-first solutions integrator’.
“Here’s what we mean by that,” CEO Joyce Mullen said of Insight’s new nomenclature on its recent Q2 earnings call.
“We are aggressively adopting AI internally across all disciplines and all regions. We’ve enhanced our services portfolio by integrating an AI-first approach. We are adapting our offers to support our clients’ focus on delivering measurable and meaningful business value through pragmatic deployment of AI solutions, delivering results fast and earning the right to do more. We offer our clients full lifecycle AI services including consulting, implementation, training, governance and managed services support.
“And while it’s still early in terms of project deployment and the initial deployments are small, we made good progress on multiple fronts – for example, we have deployed hundreds of agents internally and for client projects and we’ve completed over 200 AI assessments with our clients, more than quadrupling the number compared to the last quarter.”
Insight’s move echoes Nordic peer Advania’s fresh ambition to become an “AI services provider”.
Will others follow suit? Here’s what a couple of UK partner leaders said on the topic last month.
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