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Top 10 biggest channel partner stories of 2025 so far…

From AI rebrands and anniversaries to blockbuster M&A moves, which VAR and MSP stories have stolen the show?

Oxygen staff by Oxygen staff
11 August 2025
in Partner, Indepth
Top 10 biggest channel partner stories of 2025 so far…
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7. 5 stages of fee-based grief for Microsoft partners

Satya Nadella at Microsoft Inspire 2023

When? All year

How much will Microsoft’s massive 1 January 2025 Enterprise Agreement fee shake-up cost its largest partners?

We were given a partial answer to that back in February when Insight revealed it expects its gross profits this year to be dented to the tune of $70m by Microsoft’s move (alongside a similar fee slash at Google Enterprise).

Microsoft aggressively slashed the money its LSP partners can make from selling Enterprise Agreements at the start of this year.

It is instead pushing partners more towards the midmarket and SMB, in May announcing big changes to its Cloud Solution Provider programme.

Insight this month said it expects to continue to feel the after-effects of the move in its current Q3, before the situation is “largely normalised” in Q4.

The NASDAQ-listed giant isn’t the only partner affected, with Microsoft’s fee shake-up name-checked in a recent profit warning from Bytes Technology Group – and even said to be a major factor behind SoftwareOne and Crayon’s union.

“I think you’ve seen different partners go through the stages of grief on this – we’ve had the full range from denial to anger,” Softcat CEO Graham Charlton told IT Channel Oxygen in May.

View the following pages for 6 even bigger stories…

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