“Traditional MSPs will win over a completely AI-powered MSP”
Amanda Stewart, MD, Illuminate Technology
How will the onset of AI tools that make MSPs more efficient impact their pricing to customers?
I don’t think clients will particularly care, as long as the AI isn’t front-facing and you’re reusing your staff to do the people part of the business. If that gives a much better customer service, then customers won’t care about the price. Certainly, it might stagnate it for a while, but I don’t think it will reduce it.
Will the onset of new AI tools spawn a new generation of MSPs who charge a lot less?
I’ll keep harking back to the customer service part of it. I’ve seen quite a lot of these nimble AI MSPs coming up, but they’re using the AI front-facing as well, which I don’t think is a good [idea].
The traditional MSPs that know their clients and go in and talk more about strategy and how they can help a business grow and move forward, and have more of the personal touch, will win over a completely AI-powered MSP.
Why are you here at this event?
It’s just a great way to meet people and network. You always come away having learned something new, whether it’s from one of the keynote speeches or just from your peers. It’s the kind of place you need to be.
Is there anything particularly special about this this event?
Because it’s vendor agnostic, there’s nobody particularly trying to sell to you. They’re all talking about how they can help your business rather than sell you stuff. That’s refreshing.
Jera IT’s Austen Clark believes new born-in-AI-era MSPs will drive down the price of managed services. See next page for more…
