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‘We’re killing our own currency’ – 7 MSP leaders on how AI will change what they charge

"If you’re paying an IT person less than a plumber, something's wrong"

Doug Woodburn by Doug Woodburn
12 November 2026
in AI, Indepth, News, Tech trends
‘We’re killing our own currency’ – 7 MSP leaders on how AI will change what they charge
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“AI is nowhere near where we think it is – the payback’s not there yet”

Andrew Allen, Aabyss
Andrew Allen, Aabyss

Andrew Allen, Chairman, Aabyss

Will the onset of new AI tools spawn a new generation of MSPs who charge a lot less?

I’m not sure – these tools and technologies have been meant to be making us super lean for more than a decade, and it never quite transpires.

Ultimately, we’re human beings at the end of it. The tech is the piece that sits behind it, whereas we still deal with people. If you’re creating lots more content and noise, you then spend people time filtering through that noise. And while we are using [AI] to revolutionise certain parts of our industry and others, I think it’s nowhere near what we think it is, and the payback’s not there yet. 

Why are you here?

My background and experience is one lens, and if I come here and meet so many different people from different backgrounds, different sectors, they’ve all got their own version of what the truth is as well. When you collaborate and share those experiences, you come away more informed and maybe able to ask better questions. 

Doug Woodburn
Website | + postsBio

Doug Woodburn is editor of IT Channel Oxygen

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