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‘We’re killing our own currency’ – 7 MSP leaders on how AI will change what they charge

"If you’re paying an IT person less than a plumber, something's wrong"

Doug Woodburn by Doug Woodburn
12 November 2026
in AI, Indepth, News, Tech trends
‘We’re killing our own currency’ – 7 MSP leaders on how AI will change what they charge
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“We’ve been here before”

Paul Croker, 18iT
Paul Croker, 18iT

Paul Croker, Founder and Director, 18iT

Will the onset of new AI tools spawn a new generation of MSPs who charge a lot less?

We’ve been here before. The internet was going to kill off books and libraries. We still have books and we still have libraries now – we just use them in a different way. Online shopping was going to kill off the high street completely, and we were never going to use physical shops again. We still have those now – we just use them slightly differently.

I think it’s going to be the same with AI. I heard a great analogy recently, which was that it’s not going to replace lots of jobs, but that it will automate tasks of jobs. You might have a task which is repetitive and quite basic. AI might be able to do that for you, freeing your time up to do more worthy jobs or higher net worth jobs. 

Why are you here? 

I just like it here because I use it as a finger on the pulse. There are lots of great events going on, but some of them are quite transactional or can be very much, ‘hey, have a demo; book the call with me; do this; do that’. When you come to these GTIA events, it’s more about ‘hey, what are we all up against? How can we solve a problem and more collaborative working?’

What’s Aabyss’ Andrew Allen’s views on how AI will shake up MSP pricing? See final page for more…

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