What The Experts Say
It’s time to act before we lose the skills that power partner marketing
Invest in partner marketing skills before it's too late, Jo Dunkley urges
Microsoft’s EA curtain call makes perfect sense for CSPs like us
Advania's Sanjay Mistri says life after Microsoft Enterprise Agreements is filled with many new possibilities
Pax8 showed up when the room was full, and dropped the mic
“It wasn’t contradictory. It was poetic,” Kristine Konrad says of Pax8’s full-page New York Times ad
Why I’m rabidly optimistic about AI
Jigsaw24 founder and non-executive director Roger Whittle offers his nuanced view on future of AI and robotics
It’s time to spring clean your marketing plan
Get ruthless with what's no longer serving you, Louise Mahrra urges
Microsoft’s response to the CMA on cloud is fundamentally flawed
Action is needed to ensure the cloud market is a thriving and competitive market for UK customers, Niamh Gleeson argues
6 red-hot trends that will rock recruitment in 2025
AI is causing issues among candidates, Marc Sumner says as he outlines his sextet of sizzling trends to watch out for
Marketing vanity metrics are so 2024. Do this instead
Louise Mahrra issues a marketing leadership reality check
UK tech sector can use US DEI backlash to its benefit
Recent events provide opportunity for UK tech sector to "reaffirm its commitment to DEI", Angela Harding argues
Foxit: We need the UK channel’s help to crack £2.4bn market
Foxit reveals plans to target UK's £2.4bn document management and e-signature market via the channel
