UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home diversity

‘Why would we dial back?’ Softcat makes DEI pledge as it waves off Davies

UK’s largest reseller says it is increasing investment in DEI

Doug Woodburn by Doug Woodburn
24 February 2025
in diversity, News, Partner
Anushka Davies, Softcat

Anushka Davies, Softcat

Share on LinkedinShare on Twitter

Softcat’s outgoing DEI leader says the UK’s largest reseller is doubling down on DEI, despite rowbacks across the wider global tech sector.

Anushka Davies will leave Softcat at the end of February after 24 years at the Marlow-headquartered giant, the last six of which were spent heading up its DEI strategy.

Her DEI duties will pass to Head of Recruitment Rachel Cowell, who will from 1 March become Head of Diversity, Inclusion and Talent Acquisition.

At the same time, Softcat is advertising for its first dedicated DEI lead, who will report into Cowell.

“DEI bedded into everything we stand for”

Talking to IT Channel Oxygen, Davies said Cowell will “build on the foundations” Softcat has laid over the last decade when it comes to DEI.

“I feel like a lot of companies that are making changes have been influenced by some of the changes in the US,” said Davies, whose full job title is Head of Employee Engagement, Diversity & Inclusion.

“But organisations need to stand true to themselves. [DEI] is so bedded into everything we stand for in terms of employee engagement and our culture, why would we dial back?”

A wave of global tech giants have torched their DEI targets in recent weeks, with even BT earlier this month shelving DEI bonuses for its middle managers.

Rachel Cowell, Softcat
Rachel Cowell, Softcat

Softcat’s DEI focus is a “core part of keeping our employees motivated and succeeding in their jobs”, Cowell said, however.

“Our USP as a business is around people. Creating an inclusive environment improves our employees’ engagement and happiness, so removing that focus would negatively impact them,” she said.

Softcat’s decision to appoint a recruitment specialist as its new DEI leader reflects the fact that “so much of the work we do around diversity involves talent acquisition”, Davies said.

Cowell will spend the coming weeks getting to know Softcat’s Employee Resource Groups and external communities and organisations such as the Technology Community for Racial Equality.

“Diversity wasn’t a word we would have used 15 years ago”

Davies – who was recently named as one of 25 Oxygen ‘Influencers‘ – said she was proud of Softcat’s DEI progress, “particularly over the last five years”.

Having hit its 35% female employee goal, the LSE-listed giant last March set a new 40% target for 2030, she stressed.

“We’ve still got work to do in other areas like ethnicity and disability,” said Davies, who is leaving to join recruitment firm Phaidon International.

“But if I look at Softcat, diversity wasn’t a word we would have used 15 years ago. I’m hugely proud of the foundations we’ve laid, and now Rachel will be spearheading it and building on those foundations.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘Does it know what it’s started? – Cloud Factory CEO on Microsoft’s new $30m distribution barrier
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘I’m going back to my roots’ – Neil Murphy resurfaces at youthful VAR
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    UK can ‘lead the world’ on AI adoption, CEO of ambitious Microsoft AI partner claims
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    New Charterhouse CEO: ‘We’re not really missing anything’
Tags: featuredSoftcat
Previous Post

Former teacher and carpenter on bagging £1m deals in the channel 

Next Post

Partners to tackle AI’s 4 biggest questions at AvePoint OnPoint 

Related Posts

CDW flags ‘growing customer caution’ in UK
Business

Ebuyer’s £2m sale saved 48 jobs, administrator’s report reveals

1 September 2025
Phoenix Software new employees
Careers & Skills

Phoenix Software ‘hiring across all roles’ as headcount tops 500

1 September 2025
5 key takeaways from Adarma administrator’s report
Cybersecurity

5 key takeaways from Adarma administrator’s report

28 August 2025
SoftwareOne and Crayon confirm talks – but there’s a crazy quirk
Business

Microsoft changes blow hole in SoftwareOne’s Q2 billings

28 August 2025
Graham Charlton, CEO, Softcat at Partner Forum
Business

Not so terrible teens? Softcat confirms gargantuan 2025 growth guidance

28 August 2025
Storm Technologies returns to growth in year of two halves
Business

Storm Technologies returns to growth in year of two halves

27 August 2025
Marion Stewart, CEO, Red Helix
M&A

Red Helix met over 20 firms in maiden acquisition hunt, CEO reveals

27 August 2025
Sanjay Beri, Netskope
Cybersecurity

Netskope generates 95% of its business from partners, IPO filing reveals

25 August 2025
Next Post
AvePoint AI event

Partners to tackle AI’s 4 biggest questions at AvePoint OnPoint 

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen