6. Betting the farm
An ambitious reseller revealed in September that it is planning to exploit the time-saving properties of AI to set up its own staff-run, Riverford-style farm.
Talking exclusively to IT Channel Oxygen, Commercial MD Simone Hindmarch said the Cheltenham-based outfit has already begun hunting for land to support its vision, which would see staff regularly mucking in during the working week.
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The move will galvanise rather than distract staff, meaning the plans complement rather than conflict with Commercial’s long-term ambitions to break the £200m and even £1bn revenue barrier, Hindmarch said.
“When you have a united team who are purpose driven, it isn’t necessarily being sat at a desk doing what they always do that brings them together,” she said.
“Those binding moments quite often happen outside of the workplace. So it makes sense to do something that brings us together as a community.”
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