3. “If you’re going to ask the question ‘why now’?, the world of distribution has become more based around the tools and systems, particularly cloud marketplaces, and it doesn’t make sense for both to develop independent systems.”
Who said it? Informa Fellow Steve Brazier
Brazier was reflecting on Westcoast and ALSO’s decision to finally merge this summer, after years of “flirting”.
Why was it significant?
The changing nature of distribution will have played a key role in the timing of the marriage, Brazier told IT Channel Oxygen in July.
The union had been an “obvious move for a long time”, Brazier added.
“Westcoast is leading the UK. ALSO is leading across Europe. Culturally they are aligned,” he said.
What happened next?
Subject to the standard regulatory approvals, the deal is yet to close. But the combined business will rival TD Synnex in terms of European scale once it does.
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