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Home Partner Content

Data is Gold: Storage considerations to help future proof business success

Western Digital's Peter Hayles reveals how SMBs can unlock the potential of their data

Peter Hayles by Peter Hayles
2 October 2024
in Partner Content, What The Experts Say
Peter Hayles, Western Digital
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Data growth presents small and medium-sized companies (SMBs) with a challenge. This is because it requires different data storage solutions to fulfill a wide range of needs. As a result, companies’ storage architectures are also becoming increasingly complex. To ensure business success and improve business processes, decision makers need to consider some key aspects to optimise the SMB’s storage infrastructure and unlock the potential of their data.

1. An Ability to Scale on Demand

    Scalability is particularly important as new technologies such as AI continue to develop. As AI-powered applications process and analyse existing information, they generate significantly more valuable insights and data, ultimately helping to contribute to a companies’ success.

    This continuous loop of data generation and consumption is increasing the need for scalable, but also cost effective high-performing data storage solutions that can keep pace with business growth and manage large data sets.

    2. Ensuring the Lowest Total Cost of Ownership (TCO)

    Companies are interested in keeping the TCO of implemented technologies down. By moving to higher capacity HDDs, businesses can increase their storage density without increasing the physical footprint.

    HDDs offer competitive watts per terabyte (w/TB), which can ultimately lower power consumption and cooling costs. If decision makers are looking for higher performance, SSDs are a great choice as they provide higher Input/Output per second (IOPS).

    As different workloads require different performance levels, it is critical that the storage infrastructure matches the needs of the use case.

    3. A Best-in-Class Solution

    Western Digital’s range of WD Gold® HDDs provide the capacity, scalability, low TCO, and cost-effectiveness that businesses need. These HDDs are a great choice for data hubs with massive capacities and continuous data access and are purpose-built for the demanding enterprise data center market.

    Available in capacities of 1TB to 24TB *, with OptiNANDTM technology in 20TB1 and above, these HDDs are scalable on demand and tailor-engineered for heavy application workloads of up to 550TB** per year, enabling SMBs to enhance their storage mix with an enterprise-grade solution. Broadly compatible with major enterprise operating systems, they offer high reliability in demanding environments providing up to 2.5M hours of mean time between failures (MTBF)***.

    Designed for improved system responsiveness, power loss protection, and high performance with low latency, the Western Digital® Ultrastar® DC SN655 NVMeTM SSDs offer enterprise-class speeds with low power consumption. Available in a range of capacities to meet customer’s specific needs, the SSDs can work alone or complement WD Gold® HDDs to handle tough workloads4 with reliable endurance in a tiered storage environment.

    Built to a world-class standard, WD Gold® HDDs and Western Digital® Ultrastar® SSDs are meeting enterprise level requirements and delivering the capacity and performance necessary for businesses to scale and grow. Discover more about Western Digital solutions here.

    * 1TB = 1 trillion bytes. Actual user capacity may be less depending on operating environment
    ** MTBF: Projected values for model numbers WD241KRYZ, WD221KRYZ, and WD202KRYZ. Final MTBF and AFR specifications will be based on a sample population and are estimated by statistical measurements and acceleration algorithms under typical operating conditions, workloads of 220TB/year  and 40°C device-reported temperature. Derating of MTBF and AFR will occur above these parameters, up to 550TB/year and 60°C (device reported temperature). MTBF and AFR ratings do not predict an individual drive’s reliability and do not constitute a warranty.
    *** Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualised (TB transferred X (8760 / recorded power-on hours). Workload Rate will vary depending on your hardware and software components and configurations.

    This article was produced in association with Western Digital and is classified as partner content. What is partner content? See more here.

    Peter Hayles, Western Digital
    Peter Hayles
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    Peter Hayles is Product Marketing Manager at Western Digital

      This author does not have any more posts.
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