Foxit, the leading provider of PDF and document management solutions, has announced extraordinary channel growth in 2024. This remarkable achievement underscores the company’s successful channel-first approach and sets the stage for ambitious expansion plans in 2025, particularly in the UK’s £2.4bn document management and e-signature market.
Paul Jackson, Director of EMEA Channels, reflected on the company’s outstanding performance: “2024 was the pinnacle of Foxit’s channel-first strategy, and we are now looking to scale even quicker in 2025.” Jackson emphasised his commitment to strengthening relationships with UK partners, stating, “My objective is to work closely with the UK reseller and distributor base to upskill and ensure that everyone can build meaningful profits and long-standing partnerships with a global leader that is in hypergrowth.”
With an industry-leading partner margin structure for committed partners, Foxit stands out in the document management space for its channel-first approach. The company’s competitive pricing strategy enables partners to offer enterprise-grade solutions that deliver substantial cost savings over traditional market leaders, creating compelling opportunities for customer acquisition and account expansion. Partners are finding particular success in competitive displacement opportunities against Adobe, with Foxit offering these significant cost savings while maintaining enterprise-grade functionality. This price advantage, combined with Foxit’s flexible licensing models and superior partner margins, creates a compelling conversation starter with prospects currently using Adobe solutions.
Foxit’s solutions naturally complement existing Microsoft 365, Google Workspace, and other cloud service offerings, allowing partners to expand their portfolio without significant additional sales effort. The integration capabilities with major platforms mean partners can quickly demonstrate value to their existing customer base. This seamless integration strategy is further strengthened by Foxit’s strategic partnerships with leading UK & Ireland distributors Westcoast, QBS, and Prianto, who provide enhanced access to Foxit’s solutions while leveraging their extensive market reach and technical expertise.
Foxit has further expanded its reach through a significant global agreement with Pax8, enabling enhanced service delivery to the MSP community. This strategic partnership complements Foxit’s existing distribution network and opens up new opportunities in the rapidly growing managed services sector.
A key driver of Foxit’s growth has been its cutting-edge e-signature solution, Foxit Sign. As businesses increasingly embrace digital transformation, Foxit Sign has emerged as a game-changing solution for partners looking to capitalize on the rapidly expanding e-signature market. The platform’s innovative features, competitive pricing, and seamless integration capabilities provide partners with a compelling alternative to traditional market players, opening new revenue streams and strengthening customer relationships.
In the UK, Foxit will also be introducing an exciting new spin-off business, Idox. Idox is a cutting-edge secure redaction tool designed to help organizations protect sensitive information by automatically identifying and redacting confidential data in documents. This tool is particularly valuable for industries such as legal, government, and healthcare, where data privacy and compliance are critical. The market for secure redaction tools is growing rapidly, driven by increasing data protection regulations and the need for robust information security solutions.
Partners joining Foxit’s ecosystem gain immediate access to a comprehensive suite of benefits, including:
• Fast-track onboarding program with dedicated account management
• No minimum revenue thresholds for new partners in their first year
• Deal registration protection with additional margin benefits
• Monthly spiff programs and performance-based rewards
• Access to marketing development funds for qualified partners
In an industry where PDF solutions have become increasingly commoditised, Foxit’s dedicated channel team stands ready to help partners differentiate themselves and maximise profitability. The team works hand-in-hand with resellers to identify unique market opportunities, develop compelling value propositions, and implement effective sales strategies that drive higher margins. This collaborative approach ensures partners can rise above commodity-level competition and deliver superior value to their customers.
The company’s channel experts provide comprehensive support, including technical training, marketing resources, and sales enablement tools, empowering partners to capture higher-value opportunities in their markets. With particular emphasis on Foxit Sign, partners receive specialized training and resources to effectively position and sell e-signature solutions to their customers, addressing a market that is growing at over 25% annually in the UK.
Foxit is reinforcing its commitment to partner success through enhanced incentive programs, with several new initiatives in development. A highlight of the 2025 calendar will be Foxit’s flagship Partner Connect Event, scheduled for April at Mercedes-Benz World, where the company will unveil its strategic roadmap and future vision to partners, including exciting new developments in e-signature technology and workflow automation incorporating AI.
In a move to streamline operations and increase partner profitability, Foxit is implementing automated order processing for technically capable partners. This enhancement promises to deliver faster fulfilment times and improved profit margins for participating partners. Furthermore, Foxit’s recently launched partner portal provides 24/7 access to sales tools, marketing materials, and on-demand training resources.
As Foxit continues its trajectory of exceptional growth in the expanding UK document management and e-signature market, the company remains dedicated to its channel partners’ success, ensuring that its signature bright orange future is shared across its entire partner ecosystem through hands-on collaboration and dedicated support. 2025 will be the year that the channel looks at Adobe as the alternative to Foxit, solidifying our position as the go-to solution for document management and e-signature needs.
To further enhance partner success, Foxit is pushing to get closer aligned with the reseller base. By working in closer collaboration, the Foxit team can greatly increase partner success by helping to close opportunities in a hands-free manner for the reseller account manager. This approach ensures that our partners can focus on building relationships and growing their business while Foxit handles the heavy lifting.
To learn more about becoming a Foxit partner and accessing these exclusive benefits or attending Partner Connect 25, contact the UK Channel Team:
Paul Jackson
Director of EMEA Channels
May Quilter
UK Channel Manager
This article was produced in association with Foxit and is classified as partner content. What is partner content? See more here.
Paul Jackson
Paul Jackson is Director of EMEA Channel Sales at Foxit
