UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home AI

Is the penny finally dropping on GenAI?

More people are cottoning on to the truth, Mark Butcher argues

Mark Butcher by Mark Butcher
21 August 2025
in AI, Sustainability, What The Experts Say
Mark Butcher, Posetiv Cloud

Mark Butcher

Share on LinkedinShare on Twitter

Are people starting to understand that AI adoption in most organisations could just be hot air (literally) and hype?

Evidence is suggesting we might be teetering towards that conclusion.

If the MIT study referenced by the Register is true at scale, then we’ve already wasted hundreds of billions and intend to waste trillions more on a technology that currently has less than a 5% chance of delivering any form of ROI.

There’s definitely concern in the financial markets about the AI bubble at risk of imploding. The big names in the sector had a bad day, Nvidia dropped 3.5%. Palantir 9.4%. Arm 5%. AMD 5.4%. and Oracle by 5.9%.

That’s a $250bn loss in shareholder value in one day for just those five.

Trillions of dollars are being invested in building huge numbers of power and water sucking data centres for AI platforms that’ll burn Terawatts of energy for no actual benefit to anyone.

Burning the planet at the alter of tech bros like Sam Altman and Jensen Huang.

Could we get better results by paying people more instead of just rewarding the C-suite? Evidence does show that rewarding people more ends up with better growth and that’s definitely better for society and our economies. It’d mean greater tax revenues, happier people, more economic growth.

Or we can continue throwing every pound we’ve got at toxic billionaires so they can continue peddling snake-oil tech to gullible CEOs.

This article originally appeared as a LinkedIn post.

Mark Butcher, Posetiv Cloud
Mark Butcher
+ postsBio

Mark Butcher is a director of Posetiv Cloud, a specialist in GreenOps, FinOps and DevOps

  • Mark Butcher
    #molongui-disabled-link
    10 awkward questions you will face on sustainability, and how to respond
Previous Post

‘Not a great look’ – procurement expert on G-Cloud 15 timeline confusion

Related Posts

Hege Store, Advania
AI

Advania eyes ‘most AI-focused MSP’ status after latest acquisition

20 August 2025
Chuck Robbins, Cisco
AI

‘97% of businesses believe they need it’ – Cisco CEO’s AI claim following ‘strong’ Q4

14 August 2025
Martin Neale, ICS.AI
AI

UK can ‘lead the world’ on AI adoption, CEO of ambitious Microsoft AI partner claims

8 August 2025
Satya Nadella at Copilot+ launch
AI

A peek inside Microsoft’s latest AI-fuelled partner programme refresh

4 August 2025
Joyce Mullen, Insight
AI

‘Here’s what we mean’ – Insight CEO on ‘AI-first solutions integrator’ revamp

31 July 2025
James Reed, TD Synnex
Sustainability

‘It makes all the difference’ – TD Synnex exec flags crucial element of HP refurbished scheme

29 July 2025
Oxygen 250 leaders on what channel partners should call themselves in 2025, and where they’re winning on AI
AI

Oxygen 250 leaders on what channel partners should call themselves in 2025, and where they’re winning on AI

28 July 2025
Brownwashing? Microsoft to bury 5m tonnes of waste as AI footprint soars
Sustainability

Brownwashing? Microsoft to bury 5m tonnes of waste as AI footprint soars

24 July 2025

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen