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ALSO targets 3 Westcoast integration wins as revenues top €15bn

Looks to bring in trio of short-term but high-impact measures

Oxygen staff by Oxygen staff
17 February 2026
in Distributor, News
Westcoast Theale HQ
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ALSO said it will target three quick integration wins with Westcoast as it unveiled a 39% hike in annual revenues.

Mainland Europe’s largest distributor saw total revenue hit €15.2bn in calendar 2025, as EBITDA swelled 22% to €286m.

That was mainly thanks to its largest-ever acquisition of UK counterpart Westcoast, which it closed on 28 February 2025.

Acquisitions generated €3.67bn (86%) of the €4.28bn revenue uplift, with organic growth contributing €609m (14%).

Having previously made it clear the integration of Westcoast will take place over “several years”, ALSO today said it will focus on three short-term but high-impact integration initiatives for its UK conquest.

These are merging the cloud activities of ALSO Cloud UK and Westcoast Cloud UK, consolidating business activities in France and consolidating relationships with manufacturers.

“This approach enables ALSO to quickly achieve visible progress, preserve existing strengths and gradually further develop the organisation with a focus on value,” ALSO stated in its annual report.

“Catalytic integration”

Switzerland-headquartered ALSO said it is pursuing a newly developed approach of “catalytic integration” for Westcoast, which has operations in the UK, France and Ireland and ranked second in Oxygen Must-Know UK Distributors and Marketplaces 2025.

“In concrete terms, this is done by purposefully including select key Westcoast personnel in important Group functions to enable a lasting transfer of knowledge and a tight integration of both organisations,” ALSO stated.

A new management structure unveiled last Autumn sees Sunil Madhani leading the GB & Ireland region.

Having last year established new cloud companies in countries including the US, ALSO is looking to do the same the UAE, Azerbaijan, Ukraine and Saudi Arabia in its current financial year.

ALSO pegged its UK, European and global total addressable markets at €16bn, €100bn-€115bn and $463bn, respectively.

It expects EBITDA to rise to between €300m and €340m in 2026.

Tags: ALSOTopWestcoast
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