Despite concerns over its large and growing carbon footprint, AI can also help channel partners boost their sustainability and ESG strategies.
That’s the key conclusion of Nebula Global Services’ latest ESG Unwrapped report.
The report, Using the power of AI to drive your sustainability strategy, highlights how partners are already experimenting with AI to speed up reporting, cut emissions and deliver measurable social impact.
AI’s UK power usage is a growing concern, particularly following last week’s pledge by US tech giants to invest $42bn in building this country’s AI infrastructure.
The report does not shy away from this “thorny issue”, offering guidance to help channel leaders strike a balance between using AI responsibly while working towards ESG goals.
It reveals how channel players are already finding practical ways to apply AI to ESG, from shaping ESG strategy to managing office space to improving staff inclusion and well-being.
The report includes profiles of channel sustainability leaders from HP, Roc Technologies, CDW, Softcat, Interact DC, PNZ Advisory, and Vitalis Capital.
In the report, Jon Steggles, Sustainability and Social Value Manager at CDW, argues that AI can make a positive impact when used sensibly.
“You can analyse data faster, draw trends and build models that demonstrate, ‘If I move this lever, what’s the impact over here?’ That combination of human and technology will produce some innovative, impactful solutions,” he said.
“There’s no doubt that AI is already being deployed by early-adopters in the channel to help them fast-track their ESG goals,” stated Richard Eglon, CMO at Nebula Global Services.
“However, it’s a minefield. With this report, we wanted to provide practical expert advice for channel firms on how to use AI strategically to deliver real ESG benefits.”
This article was produced in association with Nebula Global Services and is classified as partner content. What is partner content? See more here.
