UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home AI

Copilot ‘may curb original thinking’… but a hit overall, Microsoft partner finds

Avanade paints glowing picture of how tool went down with its staff more generally

Oxygen staff by Oxygen staff
17 June 2024
in Partner, AI, News
Is Microsoft 365 Copilot too expensive?

Satya Nadella at Microsoft Inspire 2023

Share on LinkedinShare on Twitter

Copilot for Microsoft 365 “may curb spontaneous, original thinking”, one of Microsoft’s largest partners warned despite painting a glowing picture of how the tool has gone down with employees more generally.

Global Microsoft solutions provider Avanade today released the findings of its study designed to gauge the impact of Copilot for M365 on employee experience.

Study based on “biggest Copilot pilot group”

When Copilot for Microsoft 365 went on general release in January, onlookers variously branded it a “tailwind for the entire channel” and a “catalyst for significant growth”.

Avanade claims its seven-week study, which drew on the experiences of 700 employees, involved “the biggest pilot group for Copilot for M365 to have been undertaken during the Early Access Programme” (which preceded general release).

The mission was to investigate the impact of the generative AI tool on six human metrics in the workplace: communication, creativity, trust, work satisfaction, belongingness, and organisational citizenship behaviour.

The study showed that “the vast majority of employees see the value of Copilot for M365 for communication purposes, despite initial caution”, Veit Siegenheim, Global Future of Work Lead, at Avanade, said.

It can also “support the articulation and execution of new ideas and free up time for more strategic thinking through the automation of administrative tasks”.

“However, this may also curb spontaneous, original thinking and whilst employees acknowledged the respectfulness and fairness of the system’s suggestions, they have concerns around its oversight and accountability long-term,” Siegenheim added.

“Ultimately, Copilot for M365 is not a ‘flip the switch’ technology but holds huge potential for improving communication and creativity when implemented. By understanding these challenges, we can better support our clients in navigating the adoption process and maximising the tool’s value.”

Founded in 2000 as a joint venture between Accenture and Microsoft, Avanade is today majority owned by Accenture. The 6,000-employee giant’s UK arm ranked 14th in the recent Oxygen 250.

The study quizzed 700 Avanade employees spanning a range of levels and functions in the business in July and October 2023.

Avanade’s findings across the six metrics:

Communication

Almost half (45%) of employees felt less cautious about their communication when assisted by Copilot as familiarity with the tool increased. The approval rating of Copilot for M365 decreased from 73% to 70% year-on-year as employee expectations aligned with a better understanding of its capabilities and demonstrates that communication remains a strong use case for the tool.

Creativity and Innovation

Avanade’s overall creativity and innovation score increased by 2% to 82% since last year. Approval for embracing new ways of working increased from 80% to 89%, but preference for tasks that required original thinking saw a slight decline.

Trust

Almost nine in ten (88%) perceived Copilot for M365 to align with corporate values and over half (65%) said it aligned with individual personal values. Copilot for M365’s assistance with tasks was well-regarded, with a 75% satisfaction score. However, the average ratings for the tool’s transparency (78%) and accountability (65%) reflect the importance of understanding of the tool’s decision-making process and implementing robust governance.

Work satisfaction

Following the introduction of Copilot or M365, 85% of people said they felt a sense of accomplishment from their work. 80% of people said they remained engaged with tasks, indicating that Copilot for M365 integrated into daily routines without reducing the stimulating aspects of work.

Belongingness

Generally, levels of team cohesion were sustained following the introduction of Copilot for M365. 85% reported that the sense of camaraderie and support from team members remained steady throughout the study. However, average belongingness and team collaboration score decreased by 2%, suggesting room for further consideration and improvement.

Organisational citizenship behaviour

Technological adaptability increased to 86%, indicating that the tool may facilitate or encourage technical skills and adaptation to new tools. Altruism and courtesy remained stable at 88%, suggesting that Copilot for M365 did not detract from the collaborative and helpful spirit of the organisation.

Tags: AvanadefeaturedMicrosoft
Previous Post

Pax8 says it’s just added two ‘major features’ to marketplace

Next Post

‘The moment sustainable IT has been waiting for’ – Ireland in €30m second-life notebook move

Related Posts

CDW's UK SOC
Partner

CDW toasts UK PC refresh success in market-busting Q1

8 May 2025
Michelle Senecal de Fonseca, Redcentric
People Moves

Former Citrix exec to head up £170m-revenue MSP

7 May 2025
Exclusive: Econocom acquires assets of fallen AV integrator Smartcomm
M&A

Exclusive: Econocom acquires assets of fallen AV integrator Smartcomm

7 May 2025
Alan Watkins, CSI
M&A

£50m-revenue IBM partner CSI sells up

6 May 2025
Nicole Dezen, Microsoft
AI

Microsoft unleashes CSP goodies, claims 70% of incentives now geared to SME partners

3 May 2025
Joyce Mullen, Insight
Partner

Insight’s hardware business back from dead as CEO declares ‘reasons for optimism’

1 May 2025
8 magic moments as Mike Norris marks 30 years as Computacenter CEO
Partner

‘Encouraging start’ – Computacenter chirpy in Q1 update

1 May 2025
Clare Barclay, Microsoft
Vendor

Microsoft to boost European datacentre capacity in nod to geopolitical tensions

30 April 2025
Next Post
Steve Haskew, Circular Computing

‘The moment sustainable IT has been waiting for’ – Ireland in €30m second-life notebook move

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen