UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Datatonic CEO on second acquisition, Google commitment and ‘fresh-smelling consultants’

"We will stay with Google," Scott Eivers says as Datatonic unveils Croatian acquisition

Doug Woodburn by Doug Woodburn
25 April 2025
in Big Interview, Indepth, M&A, Partner
Scott Eivers, Datatonic

Scott Eivers, Datatonic

Share on LinkedinShare on Twitter

There is enough business for Datatonic as a Google-only partner, its CEO claimed as the 10x Google Cloud Partner of the Year announced its second-ever acquisition.

The London-based outfit – which ranked 7th in the recent Oxygen Fast-Growth 50 2025 – has snapped up Syntio, a Croatian Google ally with 60-70 staff.

Talking to IT Channel Oxygen, Datatonic’s recently appointed CEO Scott Eivers said the deal will “supercharge our Google professional services ambitions”.

“They’re already a partner of ours and are doing some nearshore delivery for us, but now they’re going to be part of the family. We’re going to be scale even faster,” he said.

“We will stay with Google”

Earlier this month, fellow Google boutique partner Ancoris acquired Microsoft peer Sundown and rebranded as Telana, in a move CEO Andre Azevedo claimed its customers were asking for.

“Sometimes being a single-threaded partner has precluded us from being a trusted advisor to our customers,” Azevedo said.

Eivers, however, said he saw being a pure-play Google partner as “lucrative” for “at least another couple of years”.

“Certain Google products and services are being asked to integrate into other services more and more, so on the client side there’ll be a broader multi-vendor landscape,” he said.

“But there is enough business for us as a Google-only vendor.

“The more vendors you add into your business – let’s say you have Google and Azure – you’ve then got to cross-skill your organisation across both.

“I don’t see the market drying up for Google direct business, and we will stay Google,” he said.

Losing out to “fresh-smelling consultants”

Datatonic’s deep engineering pedigree means it is ill suited to winning pure-play consulting gigs requiring “fresh-smelling consultants”, Eivers said.

Syntio is around four times larger than Perwyn-backed Datatonic’s only other previous acquisition – that of Canada-based Montreal Analytics in 2023.

Its employees will be made available to each of Datatonic’s three business units serving the UK, Europe and North America, Eivers indicated.

“We’re winning where engineering is at the centre, and we lose when it’s more of a pure-play consulting gig, to – what my old boss used to call them – fresh-smelling consultants,” he explained.

Eivers only joined 200-employee Datatonic last month from IBM-owned multi-cloud provider NordCloud, where he was UKI Region Director. NordCloud ranked 246th in the recent Oxygen 250 2025.

“I’m very much a fan of working with deeply engineering organisations. NordCloud was deeply engineering. Datatonic is deeply engineering,” Eivers said.

“Whilst IBM is engineering, they were starting to consultify [NordCloud]. I want to stick with the core, deeply-engineering business approach, rather than become a generalist.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘Does it know what it’s started? – Cloud Factory CEO on Microsoft’s new $30m distribution barrier
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘I’m going back to my roots’ – Neil Murphy resurfaces at youthful VAR
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    UK can ‘lead the world’ on AI adoption, CEO of ambitious Microsoft AI partner claims
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    New Charterhouse CEO: ‘We’re not really missing anything’
Tags: Datatonicfeatured
Previous Post

‘Remarkable’ – Reseller scores $1bn AWS Marketplace sales first

Next Post

‘I want to make it easier for tomorrow’s me’ – IT industry duo on schools outreach efforts

Related Posts

Top 10 biggest distribution stories of 2025 so far
Distributor

Top 10 biggest distribution stories of 2025 so far

20 August 2025
Hege Store, Advania
AI

Advania eyes ‘most AI-focused MSP’ status after latest acquisition

20 August 2025
Jacob Schaumann Schmidt (centre), pictured with Cloud Factory CFO Anders Nielsen and CCO Carsten Videcrantz
M&A

‘Does it know what it’s started? – Cloud Factory CEO on Microsoft’s new $30m distribution barrier

19 August 2025
Marc Sumner, Robertson Sumner
Careers & Skills

Channel M&A will ‘double’, recruiter predicts

15 August 2025
Oxygen Influencers 2025 – have your say…
Indepth

Oxygen Influencers 2025 – have your say…

14 August 2025
Dave McGinn, Daisy
Fun

‘Stung quite badly on my face’ – Daisy boss reveals hairiest moments of English Channel conquest

14 August 2025
Neil Murphy
People Moves

‘I’m going back to my roots’ – Neil Murphy resurfaces at youthful VAR

13 August 2025
Martyn Bullerwell, Telefonica Tech
People Moves

4 takeaways as Telefónica Tech taps new UK&I top dog

12 August 2025
Next Post
‘I want to make it easier for tomorrow’s me’ – IT industry duo on schools outreach efforts

‘I want to make it easier for tomorrow’s me’ - IT industry duo on schools outreach efforts

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen