Pure Storage’s decision to rebrand as ‘Everpure’ “just makes sense”, its founder said as he talked through its reinvention as a data management company.
The $3bn-revenue outfit today announced it will begin trading as Everpure on the New York Stock Exchange on 5 March (although its PSTG ticker symbol will remain unchanged).
To reinforce the move, Pure also announced a definitive agreement to acquire New York-based data intelligence and orchestration vendor 1touch.
“We don’t want to lose all the good stuff”
Examples of mature, multi-billion-revenue vendors changing their names are thin on the ground.
Zoom officially dropped ‘video’ from its legal name in 2024 as it sought to distance itself from its videoconferencing roots. Plantronics and Polycom became ‘Poly’ following their merger in 2019, meanwhile.
Everpure – which last month unveiled a new top ‘Ambassador’ partner tier – said its decision to rechristen itself reflects its journey from “reshaping storage to defining the future of data management”.
Expanding on this in a video interview with CEO Charles Giancarlo, Pure Storage founder John “Coz” Colgove claimed his company’s mission has shifted since it began life in 2009.
“We started the company and we built a fantastic data storage platform,” he said.
“But now as we expand beyond data storage into data management – understanding the data, helping people understand their data better – it just makes sense to expand the brand.”
According to Giancarlo, ‘Everpure’ “captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen”.
The 1touch acquisition is designed to bolster Everpureʼs data management capabilities by adding data discovery and semantic context to the Everpure Platform, Everpure said.
“As the name implies, we don’t want to lose all the good stuff we’ve built at Pure,” Colgove said.
