8. “One thing I tend to say internally is we are not very good at it, but we’re better than anyone else.”
Worried that he might be about to have a “Gerald Ratner moment” (in a nod to the jeweller who precipitated the decline of his company by referring to one of its products as “total crap”), Norris carefully weighed up whether to say the above, before throwing caution to the wind.
He was referring to Computacenter’s ability to provide true global reach to customers, which he acknowledged is “really hard”.
Norris added, however, that Computacenter is now “the most diverse reseller in the world”. “That’s just a fact – other [resellers] are centred on fewer countries,” he said. Norris ranked local intimacy as more important than global reach, stressing that only around 25% of Computacenter’s customers require it to deliver for them in other countries.
Mic drop rating:
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