UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Mike Norris on how AI is good for VARs and “kick” he gets from leading Computacenter

"I get a kick out of building it and want to do it for as long as I can"

Doug Woodburn by Doug Woodburn
2 April 2024
in Big Interview
Mike Norris Computacenter

Mike Norris

Share on LinkedinShare on Twitter

The analysts are getting very excited about AI PCs, and also GenAI. How excited are you?

Mixed, is the answer. I’m excited because this is innovation that will require more tech at the edge. And more tech at the edge is good for VARs. In general, the cloud isn’t – well, [that’s] not completely [the case]. But more tech at the edge is good news for our business, more distributed technology is good for our business, and that’s true for all VARs, not just Computacenter.

“More tech at the edge is good news for our business, more distributed technology is good for our business”Mike Norris, Computacenter

I think it’s going to be interesting to see who buys it because if you look at how excited everybody is about Nvidia, they’re only really selling to five people at the moment. There’s going to be very few Nvidia chips bought outside of five customers between now and the end of next year, I would have thought. It is about Google and Meta and Amazon and Microsoft – so it’s a very tight customer base. How much are we going to see significant infrastructure across the whole marketplace is still a question to be answered. 

AI is going to be embedded within most of the software we buy, whether it’s ServiceNow or Microsoft or Salesforce or SAP, which is going to require more power at the edge, which is good. How much is it going to be truly adopted and truly used, how important is the use case, and how critical it is going to be to business, is still to be proven. I’ve seen people have a lot of fun with some technologies but not seen true business benefit come through enough yet. But if it gains even a half – or a third – of the traction people hope it will, then I think it’s good for VARs.

“I’m not going anywhere, I promise” – see next page for Norris’ views on what drives him…

Page 4 of 7
Prev1...345...7Next
Tags: ComputacenterfeaturedmemberTrending
Previous Post

“We don’t have sales targets, which I know peers find strange”

Next Post

Rubrik pegs TAM at $36bn as it files IPO plans

Related Posts

Bechtle CEO, Dr Thomas Olemotz
Business

Bechtle posts ‘strong’ UK growth as CEO says ‘difficult period’ behind it

14 November 2025
Ken Scaturro, CEO of Yorktel-Kinly and Tom Martin, CSO of Yorktel-Kinly
M&A

Yorktel and Kinly collide to create ‘top five’ collaboration MSP

13 November 2025
Dave Stevinson and Charlie Heald, QBS Software
Business

‘We want to operate like a large cap company’ – QBS Software CEO on PwC pact

13 November 2025
AWS - employees at Seattle HQ
Vendor

AWS makes triple tweak to solution partner incentives

12 November 2025
Bytes Technology Group and Softcat dominate £3.7bn public sector VAR market
Public sector

‘Greater value for the nation’ – Crown Commercial Service to get facelift

11 November 2025
Joachim Mason, Cisco
Big Interview

Cisco exec’s message to partners amid big 360 profitability reveal

11 November 2025
Advania Iceland HQ
Careers & Skills

Advania UK ‘positioned for growth’ after headcount trim

11 November 2025
DCC reveals ‘end of 2026’ sale hopes for rest of distribution empire
M&A

DCC reveals ‘end of 2026’ sale hopes for rest of distribution empire

11 November 2025
Next Post
Rubrik signage

Rubrik pegs TAM at $36bn as it files IPO plans

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • Pulsant Zone
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen