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Home Tech trends

Q&A with CDW’s J.D Hupp

5th-ranked outfit’s Managing Director, UK and International, runs through his 2023 highlights and 2024 priorities

Oxygen staff by Oxygen staff
25 January 2024
in Tech trends
JD Hupp CDW

JD Hupp

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Looking at CDW’s UK business, what’s been the high point of 2023?

It’s virtually impossible for me to pick a single high point for the year. If I had to, I’d say our biggest accomplishment is the way all 1,700+ co-workers rallied to do everything to serve our customers in an extremely difficult UK and global economy. You’ve heard me say it before, but I can’t say it enough; our people truly are our superpower. 

View Oxygen 250

What are your key investment priorities moving into 2024?

I probably sound like a broken record here but the strategy we set in 2020 still holds today. We will continue to invest in our people. We will continue to invest in security, hybrid platforms, digital enablement and modern workspace. These are all things that every current or future customer requires for their business and we want to drive value in those areas regardless of where customers are on that journey. 

What do you regard as CDW UK’s sweet spot versus the other large IT solutions providers?  

Our business is intentionally built to not have one singular sweet spot. We have leading capabilities across healthcare, retail, public, corporate, enterprise all supported by a suite of the best technical, operational and finance minds in the business. All of them ready to get out of the gates strong in 2024.

Name an industry trend not enough people are talking about…

I have to say AI. It is going to change how we live, work, commute, communicate, travel and more. No matter how much is already being said, it feels like it cannot be talked about enough. The possibilities are endless.

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