What is Creative ITC’s sweet spot in terms of specialism and target customer?
Delivering tailored IT solutions that cater specifically to the unique needs of AEC [architecture, engineering and construction] firms. This includes virtual desktops, global collaboration storage solutions, cloud services, managed services and cybersecurity – all crucial for the demanding and dynamic environment of AEC projects.
What were your high and low points of 2023, from a business perspective?
The low point of 2023 was the necessity of having to exit our primary datacentre (DC), a complex and demanding challenge that tested our operational resilience and adaptability.
Despite this, the high point followed closely, marked by our successful exit from the DC with no major incidents and very little client inconvenience. This achievement demonstrated our team’s exceptional planning and execution capabilities, reinforcing our commitment to delivering seamless and reliable IT services in the face of significant changes.
You appointed an ESG Lead in August. What was the rationale for that?
It’s part of our commitment to sustainable business practices. This move, in tandem with our close relationship with Equinix and their green credentials, and our focus on VDI platforms, is designed to embed ESG principles into our core strategy.
It ensures that we operate not only to the benefit of our clients but also in an environmentally responsible and socially aware manner. This aligns with our vision of being a forward-thinking, responsible IT solutions provider in the AEC industry.