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‘Can’t tolerate narcissists’ – 18 top channel partner leaders reveal their warning labels

One CEO says they have an in-built "BS radar"

Oxygen staff by Oxygen staff
20 August 2026
in Indepth, Partner
‘Can’t tolerate narcissists’ – 18 top channel partner leaders reveal their warning labels
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When it comes to doing business with the UK’s top channel partner leaders, it helps to know their quirks and foibles.

The recent Oxygen Partner Leaders, Powered by Giacom, asked 75 top partner CEOs and MDs to reveal how their imaginary warning label would read.

It turns out that one of the UK’s top channel partner leaders can’t stand narcissists, while another claims to have a built-in “BS radar”.

Oxygen Partner leaders delves into what makes the UK’s top channel partner leaders tick.

Find out what they said about their most-successful internal AI projects and five-year industry predictions here and here, or visit the Oxygen Partner Leaders hub here.

In this fun, dead-of-summer feature, here we count down 18 of the best warning labels featured in the report…

Penny Williams

SVP & Managing Director, CDW UK and International

Penny Williams, CDW
Penny Williams, CDW

Warning label:

“Caution: active BS radar.”

Read Williams’ full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.

Article continues on following page…

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