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Watch: ‘We’re turning it completely on its head’ – Wendy Shearer on Pulsant’s USPs

Pulsant's partner leader answers two big questions

Oxygen staff by Oxygen staff
22 October 2025
in Partner Content
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Pulsant is turning the tables of how data centre providers engage with the channel, Wendy Shearer claimed as she laid out its USPs.

In the final episode of this special IT Channel Oxygen podcast, Pulsant’s Director of Partnerships and Ecosystems also opens up on where she sees MSPs winning in 2025.

Asked about Pulsant’s USPs, Shearer said a combination of three attributes “differentiates us in quite a busy market”.

“We’re not the only colocation provider, we’re the only sovereign cloud provider, and we’re not the only secure network provider. But when you combine those three things together, that’s where we’re unique,” she said.

Colocation providers traditionally haven’t been “too concerned” about the identity of the clients in their data centres.

“Whereas we’re turning that completely on its head [with] the ecosystem that I’ve talked about in previous episodes that we’re building,” Shearer explained.

View episode 1 and 2 and 3 here and here and here, and the Pulsant Partnership Zone here.

This article was produced in association with Pulsant and is classified as partner content. What is partner content? See more here.

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