Resellers are vital to Bett UK’s ecosystem. You transform innovation into impact, connect EdTech suppliers with education buyers, enabling faster adoption, scalable distribution and real purchasing outcomes. By bridging the gap between products and procurement, resellers further empower Bett UK to deliver meaningful growth for exhibitors and practical solutions for educators.
Reason 1. Connect with key decision-makers & buyers
If you’re a reseller looking to supercharge your network, Bett UK 2026 is the place to be. At Bett UK, you get direct access to 35,000+ education innovators, leaders and decision-makers from over 130 countries all gathered under one roof at London’s ExCeL who are actively hunting for fresh solutions, trusted partners and standout technologies.
At Bett, you’re not just showcasing products – you’re putting them right in front of the people who can influence purchases, strategy and roll out solutions across entire education institutions or regions. With Bett’s global reputation, you’re not limited to local markets but you are exposed to global markets. You’ll find opportunities to build international distribution networks and long-term partnerships with educators and ministries of education from across the world.
This isn’t networking. This is a next-level opportunity.
Reason 2. Be a part of our exclusive Hosted Channel Programme
Bett’s Hosted Channel Programme is tailor-made for resellers, distributors and integrators who want to elevate their experience and their impact. By hosting a group of your customer schools, colleges, universities or government organisations, you unlock premium benefits, including three-day access to Bett UK 2026, saving you hundreds of pounds just for doing what you already do: supporting your customers.
Your exclusive perks include:
- A three-day ticket to the world’s biggest and best education event (worth £695 each on-site!)
- Access to six buzzing exhibitor zones and nine content stages packed with innovation, expertise and CPD-accredited content from world-class speakers.
- Invitations to exclusive reseller & distributor networking events. These are ideal for making meaningful and high-value connections.
- A free upgrade to Connect @ Bett with buyer status, giving you the power to book targeted meetings with solution providers.
- Entry to hands-on, expert-led Tech User Labs, where you can explore the newest tools and sharpen your product expertise.
These perks and programmes don’t just enhance your visit, it positions Bett UK as a strategic business accelerator.
3. Powerful networking and partnership opportunities
Networking at Bett isn’t accidental, it’s engineered for success. With our exclusively-designed connections programme, Connect @ Bett you’ll be able to connect with the right people at the right time, using smart data-driven technology that aligns with your goals.
Whether you’re scouting innovative new products, seeking exclusive distribution rights or exploring reseller collaborations, Bett UK allows you to directly connect with decision-makers, product creators and industry leaders who can help expand your portfolio and strengthen your market position.
At Bett UK, every conversation has potential.
Reason 4. Enhance your market intelligence and stay ahead of trends
Bett UK isn’t just a show, it’s a glimpse into the future of EdTech. From AI-powered learning platforms to immersive virtual environments and next-generation assessment tools, Bett UK is where tomorrow’s breakthroughs are unveiled.
For resellers, this means you can…
- Spot emerging trends before your competitors even know they exist.
- Understand where educators are directing their budgets and priorities.
- Strengthen your sales strategy with real insights from world-class content sessions.
Staying ahead of the curve isn’t just valuable, it’s essential. Bett UK gives you the market intelligence you need to lead rather than follow.
Reason 5. Boost business growth through brand visibility and trust
Showing up at Bett UK 2026, especially as part of the Hosted Channel Programme, sends a powerful message, that you’re a key player in the global EdTech ecosystem. The visibility you gain at Bett UK can elevate your brand in ways that go far beyond the three days.
With thousands of industry professionals exploring the show, you have the opportunity to:
- Increase brand awareness with new customers and partners.
- Build credibility with manufacturers and suppliers.
- Generate high-quality leads that fuel your pipeline long after the event.
For resellers looking to scale, expand internationally or strengthen their market presence, the business momentum from Bett UK is unmatched.
Don’t delay. The biggest deals and partnerships of 2026 start at Bett UK. Make sure you’re in the room this January. Get your ticket today and be a part of the world’s biggest education event!
This article was produced in association with Bett UK and is classified as partner content. What is partner content? See more here.
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Get your ticket todayand be a part of the world’s biggest education event
