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Home diversity

6 UK partners who appointed female CEOs in 2024

Pivotal year as more MSPs and VARs move to appoint female leaders

Oxygen staff by Oxygen staff
12 December 2024
in diversity, Indepth
Female partner CEO montage

Clockwise, from top-left: Bytes Technology Group's Sam Mudd, iomart's Lucy Dimes, CDW's Penny Williams, Avanade's Paula Panarra, Littlefish's Ursula Morgenstern and InTEC's Melissa Rambridge

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Avanade

Paula Panarra, Avanade
Paula Panarra, Avanade

UK revenues: £370m

CEO appointment: Paula Panarra (UK&I Country Manager)

Context

Microsoft partner Avanade picked Microsoft veteran and former chemist Panarra to add fizz to its UK&I operations in November.

Prior to a 15 year-stint at Microsoft Panarra spent the same amount of time in leadership positions at Procter & Gamble.

Her degree is in Chemistry and Biotechnology from Instituto Superior Técnico de Lisboa.

Panarra joined Avanade in April as its General Manager, Iberia. She took up her new post as GM for UK&I on 1 December.

What she said

“We’re at a pivotal moment for AI – when done right, technology can achieve impactful, far-reaching results that transcend traditional solutions”

Article continues on following page…

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