Backing the right emerging vendor could spell the difference between glory or grief for MSPs and VARs in any given year.
Make the right bet, and your market standing – and margins – could hit overdrive.
Against this backdrop, we asked leaders from nine channel partners to share what emerging tech vendors they’re tipping for take off in 2025.
Their choices ranged from an Icelandic threat exposure management specialist to start-ups making waves in areas such as on-premises AI and dark web monitoring.
Click through to see what each said….
Dene Lewis, CTO, CAE
Emerging vendor tip: Nanitor
We’re seeing growing customer demand for continuous threat exposure management (CTEM) solutions to better address vulnerabilities and mitigate cyber risk in an evolving regulatory and threat landscape.
Ventured-backed, Iceland-based Nanitor specialises in CTEM, providing continuous analysis of customer assets to deliver real time analysis on threat exposures. The company has a great team of people that have built an awesome software platform and CAE are working closely together to integrate Nanitor’s platform into our own CAE Labs suite of software. I see this type of collaboration as the future of channel partnerships, helping our customers to optimise their approach to cybersecurity challenges.
Nanitor’s seamless integration into a broader ecosystem makes this possible, and their innovative approach to prioritising and visualising security issues resonates with customers seeking ways to optimise cyber prevention. This space is high growth, and Nanitor are poised to take advantage.
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