Cybersecurity looks set to retain its golden aura in 2026 as fresh figures underline its market-busting growth and channel-friendly proclivities.
Cybersecurity product sales are set to outgrow the wider tech industry this year by expanding 12.1% to $106.4bn, according to analyst Omdia
With 91.7% of those sales flowing through the channel, it also represents the “number-one partner opportunity” in the entire tech and telco industry, Omdia Chief Analyst Jay McBain confirmed.
Some 64.6% of that travels through a two-tier channel, with one-tier partners representing 27.1% of the total (and the remaining 8.3% going direct).
One bonus card to throw into the mix is hyperscaler marketplaces, which act as an “overlay” on the above routes to market, the analyst added.
Cybersecurity spending through AWS, Microsoft and Google Cloud’s marketplaces are set to bulge 33.9% to $11bn in 2026, before reaching $31bn by 2030, Omdia said.
Boosted by hyperscaler marketplace transactions, one-tier partners are outgrowing the two-tier route (achieving growth of 18.9%), the analyst noted.
Omdia pegged Palo Alto Networks, Fortinet, Microsoft, Cisco/Splunk, and CrowdStrike as the five most-important vendors for partners.
Palo Alto Networks’ $25bn purchase of CyberArk and Google’s $32bn acquisition of Wiz – which closed in February and March, respectively – add further intrigue to the market.
Factoring in services, total global cybersecurity spend is set to hit $311bn this year – a 12.1% growth, according to Omdia.
