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Home Blog

IT channel firms and their World Cup footballer alter egos….

Which 5 World Cup heroes embody the spirit of Computacenter, TD Synnex, Microsoft, NVIDIA and CrowdStrike?

Oxygen staff by Oxygen staff
22 June 2026
in Blog
IT channel firms and their World Cup footballer alter egos….

By Tasnim News Agency, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=126401978 AND By Calebrw at en.wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4231345

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If you had imagined there’s little to connect the World Cup and the IT channel, think again.

Here we round up five industry giants whose spirits are embodied by players who have appeared on the world’s most-famous sporting stage….

We have awarded each a double-take rating:

*          Striking resemblance

**        They must be related

***     Absolute spit

****   Dead ringer

***** 100% carbon copy

5. Microsoft

By Tasnim News Agency, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=126401978

Alter ego: Lionel Messi

What’s the heavily manufactured comparison? MVPs who keep getting written off

Tell us more…

Microsoft is to the IT channel what Messi is to football – the enduring MVP who has on occasion had to face down criticism it is a fading force.

The unassuming Argentinian’s stunning hat trick last week is the sporting equivalent of Microsoft’s return to glory under Satya Nadella.

Satya Nadella at Microsoft Inspire 2023

And the uncanny parallels don’t end there.

Both have been the pre-eminent force in their respective fields for just about as long as anyone can remember, get regularly kicked by competitors, and have had the occasional run in with the tax authorities.

Messi may have put the beauty in the beautiful game, but Microsoft is so synonymous with the IT industry that it’s impossible to imagine daily life without it.

Double-take rating: *

Next page: Who is Andrea Pirlo’s IT channel alter ego?

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