Everpure is “transforming from a position of strength”, its global channel VP claimed as he flagged up three partner growth hotspots.
The channel-only storage and data management ace – which grew 35% in its latest quarter – rebranded from Pure Storage in February.
Talking to IT Channel Oxygen, recently appointed Global VP of Partners Ricardo Moreno said Everpure’s efforts to transform from a storage into a data management company were one factor behind why he joined.
On the same day it rebranded, Everpure also announced its acquisition of data intelligence and orchestration specialist 1touch. 1touch is now Everpure Data Intelligence, helping organisations discover, classify and contextualise enterprise information at its source.
“We chose to go through this evolution from a position of strength,” Moreno said.
“If you look at our recent results, we are having excellent storage results, but we know it’s time to do more and that there’s an opportunity to do more because customers and partners are asking for it.”
“The idea of data strategy is huge”
Moreno offered three tips to partners looking to reposition themselves as strategic advisors around data, including – firstly – to build a practice in this area.
The second tip is to adjust their compensation and incentive models to cater for recurring revenue, and the third is to increase their understanding of Everpure’s strategic alliance partners.
“We work really closely with a lot of strategic alliances, and there’s a lot of benefits that can be gained when the partners bring all of that together and deliver it the customers,” he said.
This translates into the growth hotpots Moreno sees ahead for partners.
“The idea of data strategy is huge, because it really empowers customers and gives them back control of what matters to them,” he said.
Enabling customers to consume in “any way they want to consume” and “going deep into a particular area of practice” will provide two further growth opportunities for the channel, Moreno added.
Moreno cited Everpure’s status as a 100% channel vendor as another reason he opted to take the role.
“For someone in my role, it’s like the Holy Grail to be in an environment that is so partner friendly,” he said.
This article was produced in association with Everpure is classified as partner content. What is partner content? See more here.
