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Home People Moves

Everpure hails sky-high growth as it swaps EMEA channel bosses

Hands reins to 10-year company veteran as Geoff Greenlaw retires

Oxygen staff by Oxygen staff
5 August 2026
in People Moves, News, Vendor
Geoff Greenlaw and Craig Robertson

Geoff Greenlaw and Craig Robertson

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Everpure says it grew its EMEA and Latin American businesses by nearly two-thirds in Q1 as it announced a new channel boss for the two regions.

The newly renamed storage and data management vendor today unveiled 10-year company veteran Craig Robertson as Head of Partners in EMEA & LatAm.

He succeeds Geoff Greenlaw, who is retiring.

UK-based Robertson joined Everpure in 2016 as a Channel Account Manager, before then working his way up to Director of Partner Sales UKI.

His CV also includes stints at VAD Arrow ECS and VAR Tectrade.

Having rebranded from Pure Storage in March, Everpure is on a mission to move beyond its flash storage roots and reinvent itself as a storage and data management specialist.

Citing data from IDC’s Q1 Enterprise Storage Tracker, Everpure claims it grew its EMEA and LatAM business 64.9% in Q1 – more than triple the overall market growth of 17.3%.

Everpure’s total revenues hit $1.1bn in its most recent quarter ended 3 May – a 35% leap year on year.

Craig Robertson, Everpure
Craig Robertson, Everpure

“Having built my career here, I know that our partners are intrinsic to everything we do,” Robertson said in a canned statement.

“As we enter a new era where data primacy defines market leaders, our partner community is vital to helping customers modernise their data strategies and unlock real business growth.”

Greenlaw had held the title of VP of EMEA and LatAM Channel Sales for just over four years, having joined Everpure from Veritas in May 2022.

Tags: Everpurefeatured
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