UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Careers & Skills

‘How’s this not been done before?’ – channel talent pros unite to tackle common challenges

Senior talent pros at vendors, distributors and resellers now have their very own advisory board

Doug Woodburn by Doug Woodburn
30 May 2025
in Careers & Skills, diversity, News
Elisha Kirkham, Softcat

Elisha Kirkham, Softcat

Share on LinkedinShare on Twitter

Senior talent and people leaders from across the IT channel are ganging together to tackle the key challenges facing their profession.

The ‘Recruitment Advisory Board’ will hold its first event on 12 June at LinkedIn’s London HQ.

It aims to unite talent leaders from across the channel to discuss hot topics including retention, attrition and diversity – as well as AI.

Talking to IT Channel Oxygen, Softcat Recruitment Manager Elisha Kirkham said the initiative was sparked by conversations between her and recruitment agency boss Marc Sumner.

“It was one of the lightbulb moments of, ‘how has this not been done before’?,” Kirkham said.

“How have we never, on a large scale, brought all these talent leaders together to talk about all the challenges we see day-to-day in our organisations from a collective standpoint?

“Hopefully, we’ll have a really positive impact on the way we’re approaching all things within that talent space across the channel.

“When you look at the D&I advisory boards across the channel, they’re really having an impact on our ability to collectively tackle some of the key challenges we see there – and I think it could be the same with recruitment.”

“Zero concern” about AI

Open to senior talent experts at vendors, distributors and partners, the event will be repeated annually or even bi-annually – or at least that’s the aspiration – Kirkham said.

AI’s impact on the profession will be a key discussion point for the evening’s panel, which will be in the style of the ‘Channel Chat’ format pioneered by Sumner (see here), she indicated.

“When you’re recruiting at high volumes like we do here at Softcat, AI unquestionably has a positive impact on our ability to provide a positive candidate experience but also deal with the volume that we see,” Kirkham said.

“Then obviously there are question marks for lots of people across not just our industry, but generally, around the impact AI will have on jobs and the industry in general – so I think it’s two-fold.”

Amid headlines about firms including fintech giant Klarna having to back peddle on replacing human staff with AI, Kirkham argued that talent will “always need a human touch”, however.

“It’s still all so uncertain for so many people that they go to the worst-case scenario, which is that it’s going to equal job losses or that every single one of us will be replaced by a robot,” she said.

“This event will really reconnect with the fact that you have to have the human touch to do talent properly.

“AI has a place when it comes to improving efficiencies and streamlining processes and all that great stuff – which we are seeing the benefits of here at Softcat.

“But moving forward I have zero fear or concern around our industry as a whole. Truly connecting with people in the talent space, especially when it comes to improving retention rates, or diversity and inclusion, or creating environments in which people feel they truly belong, can’t be done by AI.

“It can only be done by people.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    Cisco narrows quote protection window to 7 days on some products
  • Doug Woodburn
    ‘We want to be first mover’ – veteran trio launch specialist distributor Kodata
  • Doug Woodburn
    ‘Good marker of how far we’ve come’ – Intec Micros CEO on Samsung pact
  • Doug Woodburn
    Purple Frog exec’s AI plea after trip to Number 10
Tags: featuredRobertson SumnerSoftcat
Previous Post

Infinigate outgrows its 11 major peers, reaffirms €5bn target

Next Post

‘We needed to make a clear distinction’ – e92plus CEO on ‘e92spark’ launch

Related Posts

‘Expect more to follow’ – Cisco latest vendor to tighten pricing Ts and Cs
Tech trends

Cisco narrows quote protection window to 7 days on some products

13 March 2026
Mike Norris Group Sales kick off Berlin 2024 (1)
Partner

Computacenter “well-placed” as top line hits £13bn

12 March 2026
Alastair Edwards, Omdia
Market data

Risk of channel bankruptcies could ‘increase dramatically’, analyst warns

11 March 2026
Antonio Neri and Simon Ewington at HP Discover 2024
Tech trends

HPE CEO likens post-PO repricing policy to ‘surcharge’

10 March 2026
Mark Walker, Kodata
Distributor

‘We want to be first mover’ – veteran trio launch specialist distributor Kodata

10 March 2026
Jack Watson, Bytes
People Moves

Exclusive: Bytes Software Services MD Jack Watson steps down

9 March 2026
John Hayes-Warren, Intech
Distributor

‘Good marker of how far we’ve come’ – Intec Micros CEO on Samsung pact

9 March 2026
‘Do it as early as you can’ – The Channel Community duo issue mentee warcry
Careers & Skills

‘Do it as early as you can’ – The Channel Community duo issue mentee warcry

6 March 2026
Next Post
Mukesh Gupta, e92plus

‘We needed to make a clear distinction’ – e92plus CEO on ‘e92spark’ launch

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen