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Ingram Micro did ‘billions’ via Xvantage last year, CEO claims as sales top $50bn

Average revenue per customer on Xvantage swelled 30% in Q4, Paul Bay claimed as he unveiled market-busting results

Oxygen staff by Oxygen staff
3 March 2026
in AI, Distributor, News
Paul Bay, Ingram Micro

Paul Bay

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Ingram Micro delivered “billions of dollars of revenue” through its Xvantage platform in 2025, its CEO revealed as he unveiled market-busting Q4 and full-year results.

The world’s second-largest IT distributor saw net sales pogo 11.5% year on year to $14.88bn in three months to 27 December 2025, with the EMEA total swelling 5.9% in constant currencies to $4.63bn.

As Ingram continues to position itself more as a “platform” company, CEO Paul Bay namechecked its Xvantage platform 27 times on the earnings call.

Recently likened by the exec spearheading it to Netflix, it is designed to “digitally connect vendors and customers at scale across the ecosystem”.

Average revenue per customer on Xvantage swelled by 14% sequentially from Q3 to Q4 and over 30% year over year, Bay said, with the 2025 revenue total sitting in the “billions of dollars”.

Bay waxed lyrical about how Xvantage is enabling the distributor to redeploy “many” of its staff to high value-add initiatives.

“In the largest country where we have rolled out Xvantage, overall headcount has decreased, and the revenue and gross profit per go-to-market head have increased,” he said on the call, a transcript of which can be read here.

“These points are representative of how Xvantage is driving efficiency while freeing up time for high-value personal customer engagement.”

Ingram’s new intelligent digital assistant tool within Xvantage, IDA, will command a double-digit percentage of its total revenue as it exits 2026 – up from mid single digits today – Bay predicted, meanwhile.

“Underscoring how differentiated our technology is, we were recently granted two patents, and, as we have mentioned, we have over 35 patents pending to further automate and accelerate our customers’ go-to-market,” he said.

“There will be allocation if there is demand”

Ingram Micro HQ

Ingram’s double-digit Q4 net sales rise propelled its 2025 tally to $52.6bn, a 9.5% rise on 2024.

Advanced Solutions net sales vaulted 11.3% in the final quarter in constant currencies, while client and endpoint sales grew 8.8%.

Bay’s only mention of its July 2025 cybersecurity incident – which it recently disclosed hit over 42,000 people – was to stress it was “effectively remediated within days”.

The distie CEO was also quick to play down concerns around how memory shortages will impact Ingram’s performance in 2025, stressing he has had conversations with “many” of its largest vendor partners over the last couple of weeks.

When it comes to server and storage allocation in midmarket and SMB, “they have all confirmed that there will be allocation if there is demand”, Bay said.

“I think the real question will be price elasticity and how that does potentially impact demand and how those prices get absorbed within each of the different product sets,” he said.

“The last thing I would say is we are working with our vendors on all potentially alternative solutions, things like on the enterprise level shifting from what we call CTO, or configured to order, now moving it to build to order, which helps minimise impacts to pricing and leverages the current available inventory to help make those solutions work.”

HPE and Cisco’s recent moves bake the possibility of post-PO price hikes into their partner Ts and Cs hadn’t gone unnoticed by Bay.

Vendors are “changing are their terms, whether it is time to contract, whether it is how long pricing is good for, back orders, you have to have a PO from an end user all the way back through the supply chain”, he confirmed.

“The fact that we have 1,500 different vendors on a global basis and 165,000 customers globally allows us to look at what are the alternatives to other solutions at the same point,” he said.

Tags: CiscofeaturedHPEIngram Micro
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