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Home Big Interview

Insight EMEA president on NWT acquisition, Copilot uptake, and why its shares have quadrupled

"Maybe we were coming through a little further back than others," Adrian Gregory says

Doug Woodburn by Doug Woodburn
8 July 2024
in Big Interview, Indepth, News, Partner
Adrian Gregory, Insight
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Insight is continuing to hunt acquisitions in “higher-growth areas of the IT services market”, its EMEA President has revealed following its latest UK purchase.

The NASDAQ-listed giant last week swooped on 45-employee, UK-based consultancy New World Tech (NWT) amid ongoing efforts to reinvent itself as a “solutions integrator”.

Talking to IT Channel Oxygen, Adrian Gregory discussed the rationale for the deal and opened up on what’s behind the bull run that has seen Insight’s market value quadruple in four years.

Gregory also admitted initial adoption curve of Microsoft Copilot has been “a little bit different” from what people expected, but predicted it will take off “in a big way”.

Integrator differentiator

CEO Joyce Mullen in February declared that Insight is “on the right path” and “making progress towards becoming the leading solutions integrator” as it recorded another rise in quarterly profits (despite falling sales).

While standing at less than a quarter of that of CDW, Insight’s market value has risen more rapidly than its larger peer in recent years – more than quadrupling to $6.4bn since July 2020.

Insight’s profits have clambered consistently during that period amid efforts to move beyond its reseller roots and deeper into services, which now stand at 17% of revenue (see above).

“The investor community really buys into our story of how we’re shifting our business mix, and feels there’s more to come,” said Gregory, who Insight recruited from Atos at the start of 2023 to shore up its solutions and services push in EMEA.

“Maybe it’s because they believe our story more than others, or maybe we were coming through a little further back than others. Or maybe it’s a combination of the two things.”

The need for NWT

Insight passed the latest checkpoint on its solutions integrator quest last week when it acquired NWT, a UK consultancy specialised in providing complex projects to large public and private sector organisations.

The move follows its acquisitions of UK software development house Amdaris and global Google partner SADA in August and December last year.

“Our vision is to become the leading solutions integrator, which means really good point solutions for enterprise customers, and being more of a strategic partner to commercial customers,” Gregory said.

“In order to do that, we’re adding capability through recruitment and through shaping our portfolio, and we’re also doing that inorganically as well. What we’re after is areas of the market which are fast-growing.”

NWT is about “bringing more capability around some of those heavyweight IT services people”, Gregory said.

“Its people have a lot of international enterprise experience around project and programme management, CTO and solution architecture. It has some ServiceNow capability as well,” he said.

“Bringing that type of capability to Insight in EMEA just creates more connections with customers at the right level.”

Is Copilot clamour coming?

The general launch of Microsoft Copilot in January was hailed as a “significant tailwind” for the channel, with various Microsoft partners – including Phoenix Software and Advania – since rolling out the AI tool across their businesses.

Does Gregory agree with suggestions in some quarters that adoption has been slower than Microsoft had hoped?

“It’s going to happen in a big way, but maybe the adoption curve is just a little bit different to what everybody anticipated. But it’s a question of when, not if,” Gregory responded.

“Partners need to invest in all the skills to help customers deploy Copilot and other forms of generative AI so they can get business value out of it.

“You can’t just rock up, implement the tool and then let everyone get on with it. It just doesn’t work like that.

“Organisations really have to think through what is the business challenge they’re trying to solve or business opportunity they’re trying to take advantage of, and then apply GenAI to help that.”

Joyce Mullen, Insight
Joyce Mullen

As for spending priorities for the second half, Gregory stressed that Insight “will continue to be acquisitive” as it ploughs on with its solutions integrator reinvention under Mullen (pictured above).

“We’re looking for the right types of organisations in higher-growth areas of the IT services market,” he concluded.

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

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